Marketing
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2022 Guide to attracting Gen Z
How well are you placed to attract the TikToking, Snapchatting Gen Zers: The OG immersed users of the Metaverse to…
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Embrace online guest reviews and improve bookings
Many travellers only choose to book your business if your online reputation excels and pushes you ahead of all your…
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Op-Ed: How a simple uniform refresh can keep customers coming back
What your team wears matters, it sets the tone for the customer experience and is a visual reassurance that you…
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OMG! Massive reward for craziest Accom idea
Do you have the craziest Accom idea? If yes Airbnb could help you turn it into a bookable listing &…
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The five key Sustainability Travel Trends for Asia Pacific Consumers
Op-Ed: What are travellers willing to sacrifice for sustainable travel & what does sustainable travel means for each country?
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How to stand out from the crowd on Airbnb
Giving consumers an ability to deal directly with accommodation providers simplifies the guest experience and offers an alternative to OTAs
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OTA commissions: Can you cut back?
The popularity of OTAs has always put accommodation providers in a difficult position. So, how can you reduce your dependence…
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How to generate the most bookings from Google Hotels
An effective Google Hotels listing provides businesses with the best visibility and maximum number of converted direct bookings
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IHG debuts new global loyalty program
IHG's new global loyalty program has been designed to help members earn more points faster and have more ways to…
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Marketing your hotel to the digital traveller
Jamie Griego: Steps needed to help you make your online presence stand out, through multiple channels, on social media, SEO,…
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