Marketing
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Goldie goes after oldies in marketing first
Destination Gold Coast has launched a $2 million domestic marketing campaign designed to entice mature Australians to the southern Queensland…
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The art of the hotel Instagram feed
Let’s face it. Creating Instagram content and creating good Instagram content are two different things.
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Holiday at home, Aussies urged, as sector fights “heartbreaking” devastation
‘Holiday Here This Year’ is the message of a new Tourism Australia campaign pushing Aussies to help rebuild domestic tourism…
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Accom celebrates as Trivago found guilty
Trivago faces a multi-million-dollar fine after the Federal Court found it misled travellers over hotel pricing in breach of Australian…
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Agoda ad rekindles ‘bait and switch’ fears
An online travel agency censured overseas for questionable advertising tactics is allegedly running 'bait and switch'-style promotions in Australia.
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The power shift making accom rethink its focus
There’s a quiet revolution happening in accom - the rise of the female traveller.
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Will TripAdvisor’s ‘book direct’ ploy change the game?
TripAdvisor has launched a ‘book direct’ button within its Sponsored Placements platform which it claims will boost profits for accommodation…
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Flight Centre fined quarter of a million dollars over misleading ads
Australia’s biggest travel agency has been penalised more than quarter of a million dollars after the consumer watchdog alleged it…
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Under indulging: Accom failing to satisfy wants of its big spenders
The generation famed for prioritising travel over traditional goals is splurging on hotels offering indulgent experiences, according to new research.
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“Hi dogbreath”: The motelier savaging guests over bad reviews
A NSW motel owner fired up over bad reviews has hit back at his TripAdvisor detractors, addressing former guests as…
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