Marketing
-
Agoda ad rekindles ‘bait and switch’ fears
An online travel agency censured overseas for questionable advertising tactics is allegedly running 'bait and switch'-style promotions in Australia.
Read More -
The power shift making accom rethink its focus
There’s a quiet revolution happening in accom - the rise of the female traveller.
Read More -
Will TripAdvisor’s ‘book direct’ ploy change the game?
TripAdvisor has launched a ‘book direct’ button within its Sponsored Placements platform which it claims will boost profits for accommodation…
Read More -
Flight Centre fined quarter of a million dollars over misleading ads
Australia’s biggest travel agency has been penalised more than quarter of a million dollars after the consumer watchdog alleged it…
Read More -
Under indulging: Accom failing to satisfy wants of its big spenders
The generation famed for prioritising travel over traditional goals is splurging on hotels offering indulgent experiences, according to new research.
Read More -
“Hi dogbreath”: The motelier savaging guests over bad reviews
A NSW motel owner fired up over bad reviews has hit back at his TripAdvisor detractors, addressing former guests as…
Read More -
Booking site uses illegal drip pricing to lure Australian guests
Resort fees may be illegal Down Under, but at least one booking site is flouting Australian consumer law with its…
Read More -
Six winning social media content ideas
Social media can be overwhelming! What exactly should you post to stand out and get people talking?
Read More -
Why marketers are spending big on Facebook and Instagram ads
Did you know travellers now spend five times more time on Facebook than on any other travel-related apps, sites and…
Read More -
Tips and tricks to improve your direct bookings
A number of key trends will have an increased impact on your ability to drive direct hotel bookings.
Read More