Marketing
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Risk of price leakage rising, warns architect of Amoma decline
A company behind Amoma's downfall is urging accom operators to shore up their contracts and better police listings.
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Five ways accom marketers stumble on the way down the aisle
Don’t drop the ball on big wedding business.
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South Australian tourism ad branded offensive and ageist
A new South Australia Tourism advert has been labelled “appalling”, “depressing”, “sad” and “shocking” for its depiction of an old…
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Australasian brands go global as Expedia takes on Airbnb
Stayz and Bookabach, two quintessentially homegrown brands, are listing properties overseas as parent company HomeAway looks to encroach on Airbnb…
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Is NSW about to lose its tourism supremacy?
The head of Australia’s largest hotel group predicts a $35 million budget cut will see NSW lose its spot as…
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Create a great website that converts lookers to bookers
Your hotel website gives potential travellers a chance to view the most important aspects of your property. Your website should be…
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Eight key elements for an effective hashtag
When it comes to storytelling, travel brands have a clear edge over organisations in other industries: we sell experiences, memories.
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Support your accom’s F&B with four easy tactics
Hotels looking to differentiate themselves in the market are hoping to lure experience-seeking travellers and locals with stunning social spaces…
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Accom: What you need to know about Facebook, Instagram and WhatsApp
The changes announced across the ecosystem, which includes Facebook, Messenger, Instagram, and WhatsApp, will have real implications for how hotels…
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Hotel beds of rich and famous prompt guest love-ins
One is an heir apparent and and the other rock royalty - and both are selling guest rooms on the…
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