Marketing
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Eight key elements for an effective hashtag
When it comes to storytelling, travel brands have a clear edge over organisations in other industries: we sell experiences, memories.
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Support your accom’s F&B with four easy tactics
Hotels looking to differentiate themselves in the market are hoping to lure experience-seeking travellers and locals with stunning social spaces…
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Accom: What you need to know about Facebook, Instagram and WhatsApp
The changes announced across the ecosystem, which includes Facebook, Messenger, Instagram, and WhatsApp, will have real implications for how hotels…
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Hotel beds of rich and famous prompt guest love-ins
One is an heir apparent and and the other rock royalty - and both are selling guest rooms on the…
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Choice sells ‘book direct’ through humorous TV ad blitz
Choice Hotels has launched a new TV ad campaign across Australia and New Zealand using an age-old awkward question to…
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Online reviews still important, but craze slowing down
Folks in the travel industry – accommodation and restaurants in particular – know how important online reviews have become ever…
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Tourism Australia in a pickle over free lunch ad
Tourism Australia sparked a social media storm when it advertised for photo shoot models - with the only payment being…
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Kendrick pitch perfect in Hilton’s new booking drive
Hilton has launched its Australian debut of an Anna Kendrick-led ad campaign focused on addressing consumer frustrations and driving direct…
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Which regions are driving Australian tourism?
Expedia Group has revealed Australia’s top ten fastest growing regional destinations for international demand, and six are in New South…
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Accom celebrates as Expedia caves on rate parity
In a stunning about-turn, online travel agent Expedia is dropping rate parity demands and allowing its Australian partner properties to…
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