Marketing
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Want more direct bookings? Avoid the ten-second trap
According to research by the Nielsen Norman Group, you have about ten seconds to convince a visitor to stay on your…
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Choice hands over whole hotel in ultimate giveaway
Choice Hotels Asia-Pac has taken guest giveaways to a whole new level by offering an entire hotel to one lucky…
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Full-throttle: How accom is championing its sporting ties
The Gold Coast has been named the first Australian city to host SportAccord, a major world sport and business summit.
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OTAs using “brutal” new tactics to drive down room rates
Expedia and Booking.com are forcing price discounts on Australian accommodation operators in an aggressive new push condemned by industry leaders…
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Tapping into the bottled water revolution
Australians buy $700 million of bottled water annually - despite the fact that it flows freely from every household tap.
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The amenities bottling guest goodwill
There’s no denying the appeal of beautiful amenities. For those who lead busy lives driven by practicality, they whisper seductively…
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Airbnb hotel listings see explosive global growth
Airbnb has seen a 152 percent rise in boutique hotel, B&B, resort and hostel listings in the year since it…
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Hotels talk on social media…but are they listening?
While accom providers take guest reviews on TripAdvisor seriously, they often fail to monitor social media feedback just as closely.
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The five pivotal steps to finding the right social media influencer for your property
For accom marketers, it’s become an all-too-common e-mail: A self-dubbed social media “influencer” wants a free stay at your property,…
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Five examples of accommodation website innovation
It’s taken years of investment, mistakes and hard work, but accommodation marketers are now rapidly catching up with the digital…
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