Marketing
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Choice sells ‘book direct’ through humorous TV ad blitz
Choice Hotels has launched a new TV ad campaign across Australia and New Zealand using an age-old awkward question to…
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Online reviews still important, but craze slowing down
Folks in the travel industry – accommodation and restaurants in particular – know how important online reviews have become ever…
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Tourism Australia in a pickle over free lunch ad
Tourism Australia sparked a social media storm when it advertised for photo shoot models - with the only payment being…
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Kendrick pitch perfect in Hilton’s new booking drive
Hilton has launched its Australian debut of an Anna Kendrick-led ad campaign focused on addressing consumer frustrations and driving direct…
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Which regions are driving Australian tourism?
Expedia Group has revealed Australia’s top ten fastest growing regional destinations for international demand, and six are in New South…
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Accom celebrates as Expedia caves on rate parity
In a stunning about-turn, online travel agent Expedia is dropping rate parity demands and allowing its Australian partner properties to…
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Want more direct bookings? Avoid the ten-second trap
According to research by the Nielsen Norman Group, you have about ten seconds to convince a visitor to stay on your…
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Choice hands over whole hotel in ultimate giveaway
Choice Hotels Asia-Pac has taken guest giveaways to a whole new level by offering an entire hotel to one lucky…
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Full-throttle: How accom is championing its sporting ties
The Gold Coast has been named the first Australian city to host SportAccord, a major world sport and business summit.
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OTAs using “brutal” new tactics to drive down room rates
Expedia and Booking.com are forcing price discounts on Australian accommodation operators in an aggressive new push condemned by industry leaders…
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