Marketing
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Tapping into the bottled water revolution
Australians buy $700 million of bottled water annually - despite the fact that it flows freely from every household tap.
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The amenities bottling guest goodwill
There’s no denying the appeal of beautiful amenities. For those who lead busy lives driven by practicality, they whisper seductively…
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Airbnb hotel listings see explosive global growth
Airbnb has seen a 152 percent rise in boutique hotel, B&B, resort and hostel listings in the year since it…
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Hotels talk on social media…but are they listening?
While accom providers take guest reviews on TripAdvisor seriously, they often fail to monitor social media feedback just as closely.
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The five pivotal steps to finding the right social media influencer for your property
For accom marketers, it’s become an all-too-common e-mail: A self-dubbed social media “influencer” wants a free stay at your property,…
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Five examples of accommodation website innovation
It’s taken years of investment, mistakes and hard work, but accommodation marketers are now rapidly catching up with the digital…
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Hotel sales hit six-year low
The value of Australian hotel deals hit a six-year low in 2018, new figures from Colliers International have revealed.
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Australia voted “world’s most instagrammable”
Australia has been designated the world’s most Instagrammable destination.
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Are we on the verge of a parity nightmare?
Booking.com appears to have rolled out its Booking.basic feature to European hotel listings, six months after it was first spotted…
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Google Maps hurting Queensland tourism, say operators
Exaggerated travel times published on Google Maps are deterring tourists from visiting regional Queensland, say operators.
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