Op-Ed
-
Op-Ed: Four personalisation tactics to boost direct bookings
To optimise your hotel’s direct bookings, focus first on your hotel’s website to convert more lookers into bookers
Read More -
Op-Ed: To achieve lofty hotel sales goals for 2023, let’s embrace new sales habits
Doug Kennedy says demand for groups and events is returning faster than expected resulting in 2023 sales revenue targets raised…
Read More -
Op-ed: Four tips for hoteliers grappling with data-led decisions
Expedia Group’s Jamie Griego asks "Can you make data-driven decisions at a time where historical trends are irrelevant?"
Read More -
Op Ed: When guests complain, sincere empathy from staff can make a difference
Doug Kennedy on guest service: "Obsequious service recovery is meaningless, but heartfelt apologies foster forgiveness"
Read More -
Op-ed: Beyond “green-washing”
David Nicolas on sustainability and well-being initiatives & how accommodations can best communicate & motivate sustainable choices
Read More -
Op-ed: “No immediate return to 2019” for trans-Tasman hotel industry despite green shoots
The Indications are there is still some way to go before either New Zealand or Australia's hotel industry can claim…
Read More -
Op-ed: 5 Essential Experiences for the modern guest
Eric Wong's Top 5 Essentials: To help you achieve the central mission of 'welcome and comfort' for your guests
Read More -
Op-ed: Will staggered return to offices threaten CBD hotel recovery?
Ross Beardsell and Vibhor Kalra look at new JLL research that demonstrates a correlation between office occupancies and CBD hotel…
Read More -
Op-ed: The festive rush is coming & businesses must hire
As the busiest period of the year approaches Trent Innes says hospitality, industries must review their holiday rush hiring strategies…
Read More -
Op-Ed: Guest wifi expectations and how to exceed
Wifi is an evolving beast and every few years you need to assess what you have at your site and…
Read More