Tourism Report

SA Launches New Website

Tourism South Australia is ahead of the nation with its innovative new website.

The South Australian minister for tourism, John Rau, launched the redeveloped site www.southaustralia.com that allows users to research and book their holiday without leaving the website.

“Online booking is the favoured approach by the vast majority of tourists and this new website places South Australia at the forefront of tourism marketing in Australia.

“Potential visitors will now be able to browse, plan and book their perfect holiday online with fast and user friendly software without having to leave the southaustralia.com website,” he said.

Unlike other state tourism websites, when tourists search on southaustralia.com their results are filtered to first show those tourism products that are bookable online and available for particular dates. Of the 1400 accommodation operators are listed on the site, over 450 of them are able to be booked online.

The second and third phases of the website upgrade are to be rolled out in coming months and will include dedicated sites for international markets, smart phone apps, interactive maps and closer integration with social media websites.

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