Oaks Hotels & Resorts has announced its expansion into Queensland’s Fraser Coast with the re-branding of a luxury oceanfront resort.
The group, a division of Minor Hotels, is to rebrand Oceans Resort at Hervey Bay as an Oaks property in an effort to take advantage of Queensland’s booming tourism economy in the whale-watching mecca 300kms north of Brisbane.
Oaks has a formidable presence throughout the Sunshine state, with some 25 properties spread across metro and regional areas.
It is set to rebrand on August 1 to Oaks Resort & Spa Hervey Bay under a new agreement which will see Oaks acquire management rights.
The five-star Oceans Resort & Spa is described by TripAdvisor fans as “Fabulous. Amazing. Jaw dropping” with “wonderfully spacious” rooms and “mesmerising” views.
Spread over six levels, the 130-room property comprises one, two and three-bedroom suites, split level three-bedroom penthouses and rooftop entertaining decks.
It wraps around two central lagoon pools and facilities include function spaces, day spa and gym, plus access to a 19 kilometre-walking and riding track that fringes the Esplanade and offers cafes, restaurants and boutique shopping along its length.
“We already have such a strong Queensland presence, with 25 hotels and resorts across the state, and the addition of this property will further reinforce our position in market, while also giving us the opportunity to debut our brand in a new destination,” said chief operating officer of Minor Hotels (Australia and New Zealand), Craig Hooley.
Hervey Bay’s position on the Fraser Coast makes it the perfect launch point for travellers wanting to visit the World Heritage-listed Fraser Island – the largest sand island globally.
It also offers access to the southern tip of the Great Barrier Reef, with day trips running regularly from the Bay to Lady Elliott Island.