IndustryNews

$100 billion ‘black hole’ for Aussie tourism

Regions fare better than cities but everywhere is hurting

Figures released by Tourism Research Australia (TRA) show the pandemic’s impact on the tourism sector for the 12-month period up to June 30 2021 has cost domestic operators more than $100 billion.

The TRA National Visitor Survey results, which compare the period to the same 12 months in 2019, show $38.3 billion losses for domestic overnight travel and $12.1 billion for domestic day trips.

But the biggest hit by far was the $51.3 billion lost from International visitation.

The report’s key results show domestic overnight trips fell by 23 percent to 87.4 million with spend also falling by 21 percent to $61.3 billion.

And for the June quarter 2021, overnight trips were down 19 percent to 24.6 million, however spend remained unchanged at $19.6 billion.

Fewer border closures and a half-price airfare initiative were attributed for a slight improvement in the March-June 2021 quarter 2021 with Australians’ overnight spend totalling $60 billion, but overnight trips still fell by  26 percent to 7 million.

Regional areas continued to fare better than capital cities. While overnight trips to regional Australia were down 12 percent to 16.8 million,  on a much-needed positive note, spend did increase by 15 percent to $11.5 billion.

It was a completely different story in the capital cities where overnight trips fells by 41 percent to 27.8m with spend falling a massive 46 percent to $20.5 billion.”

This represents a $17.3 billion deficit when compared to a similar period in 2019.

The full report can be downloaded at https://www.tra.gov.au/Data-and-Research/Reports/National-Visitor-Survey-results-June-2021

Mike Parker-Brown

Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience. Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.

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