Salter Brothers unveil Ardour brand with Barossa jewel

 

In a significant move within the hospitality sector, Salter Brothers has announced the completion of its acquisition of the historic Kingsford Barossa property in South Australia, setting the stage for the launch of their new global brand, Ardour Hotels & Estates, in the third quarter of 2024.

 

 

Ardour Hotels & Estates is poised to carve a niche in the luxury hospitality market, with a focus on offering unparalleled experiences in some of the world’s most breathtaking natural settings. The brand’s ethos, “Celebrated Luxury,” finds a perfect match in the Kingsford property, nestled in the heart of South Australia’s renowned Barossa Region.

 

This location is designed to facilitate memorable gatherings for both social and corporate groups, providing an idyllic escape just 45 minutes from Adelaide.

The strategic development of Ardour aligns with Salter Brothers’ broader vision for regional hospitality expansion, leveraging the untapped potential in Australia’s regional tourism, which accounts for nearly half of the country’s tourism expenditure according to Tourism Research Australia.

 

Tash Tobias, CEO of Salter Brothers Hospitality, expressed enthusiasm about the launch, highlighting the Barossa’s reputation for exquisite food and wine as a key draw for guests seeking luxury and seclusion. The Ardour Kingsford Barossa aims to blend the region’s culinary excellence with the stunning Australian landscape and the luxurious ambience of the Kingsford estate to create an iconic hospitality experience.

 

The choice of South Australia for Ardour’s debut has been warmly received by local officials, including South Australian Minister for Tourism, Zoe Bettison, who lauded the decision to select the iconic Kingsford property, famously known as ‘Drover’s Run’ from the television series McLeod’s Daughters. Minister Bettison anticipates that Ardour Kingsford Barossa will significantly contribute to the region’s tourism, currently valued at $281 million.

 

With Ardour Hotels & Estates, Salter Brothers not only aims to redefine luxury hospitality but also to foster connections and celebrations in some of the most picturesque settings globally, starting with the rich cultural and natural heritage of the Barossa Valley.