Amora Group unveils $30 million Brisbane transformation
Formerly known as the Novotel Brisbane, Amora Brisbane is the latest addition to the group's portfolio, delivering unparalleled luxury and impeccable service to discerning travellers
The distinguished Thai-owned hospitality group, Amora Group, has unveiled its latest jewel, Amora Brisbane, following a staggering $30 million transformation.
This opulent five-star property marks a significant milestone in the group’s strategic expansion across gateway cities and premier resort destinations in Australia and Southeast Asia.
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Formerly known as the Novotel Brisbane, Amora Brisbane was acquired by the esteemed Amora Group from CDL Hospitality Trusts in 2020. This latest addition to the group’s portfolio underscores its commitment to delivering unparalleled luxury and impeccable service to discerning travellers.
The hotel’s grand unveiling comes hot on the heels of the remarkable AUD$21 million refurbishment of Amora Beach Resort Phuket, which concluded in December 2023.
Nestled in the heart of Brisbane’s bustling CBD, Amora Brisbane boasts a prime location within easy reach of Central Railway Station, The Queen St Mall, Treasury Casino, and Suncorp Stadium. Additionally, it offers seamless access to popular entertainment hubs such as Howard Smith Wharves and Fortitude Valley, all just a stone’s throw away.
For corporate travellers, the proximity to the Brisbane Convention and Exhibition Centre, a mere 15-minute journey, ensures convenience and efficiency.
With the inauguration of Amora Brisbane, Amora Group is poised to capitalise on the burgeoning Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, buoyed by Brisbane’s burgeoning reputation as a premier sports destination in Australia. The city’s upcoming international sporting events, including the highly anticipated 2032 Brisbane Olympics, are set to catapult it onto the global stage, further enhancing its allure for both business and leisure travellers alike.
Commenting on the strategic expansion, Owner and Director Earp Siriphatrawan, the visionary second-generation heir of Amora Group, expressed his vision for the future.
“As a company, we are looking to cement our footprint as a five-star hospitality group in Australia and Thailand, and we will achieve that by expanding in key cities in Asia Pacific and in developing Southeast Asian destinations. Our goal is to have 12 hotels in the region within the next five years,” he said.
Spanning 296 exquisitely appointed guest rooms, Amora Brisbane offers an array of lavish amenities, including 11 meticulously refurbished conference and event spaces, an elevated outdoor pool and deck, a state-of-the-art fitness studio, and a rejuvenating sauna. Culinary delights await guests at Dapl Restaurant, where modern Australian cuisine takes center stage, showcasing the finest locally sourced ingredients. The Lobby Bar and Two Donkeys Café offer inviting spaces for relaxation and socializing, ensuring a memorable stay for every guest.
In addition to Amora Brisbane, Amora Group’s illustrious portfolio includes iconic properties such as Amora Hotel Jamison Sydney and Amora Hotel Riverwalk Melbourne in Australia, and Amora Neoluxe Hotel Bangkok and Amora Hotel Chiang Mai in Thailand, boasting a collective total of 1,350 keys.
Looking ahead, Amora Group remains steadfast in its commitment to enhancing existing hospitality assets in Australia and Thailand, while actively seeking strategic acquisitions in key cities and resort destinations to further bolster its esteemed brand presence. With a steadfast dedication to excellence and innovation, Amora Group continues to set the benchmark for luxury hospitality experiences worldwide.
Mandy has over 17 years of accommodation and tourism industry writing experience and is Editor of AccomNews & Resort News, Publisher of SchoolNews & Director of Multimedia Pty Ltd. She is a retired registered nurse with a 25-year NHS career that followed a few unforgettable years in hotel housekeeping.
