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Behind the scenes of Kui Parks: Mark Simpson talks cleanliness, community, and care

Building a community for like-minded travellers

Part of our Leadership series: A conversation with Mark Simpson, Director, Kui Parks

Mark Simpson, KUI Parks Director

Kui Parks is a family of owner/occupier caravan parks across regional Australia for like-minded travellers.

What inspired the creation of this network of caravan parks?

The inspiration for creating Kui Parks came from our founder, Bert van Spronsen, who travelled over 200,000 km around Australia, visiting caravan parks. He recognised the need for a network of parks focused on travellers seeking quality, cleanliness, friendliness, and value for money. Our goal was to offer like-minded travellers a selection of parks with these shared values.

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What are the core values of Kui Parks, and how do they shape the guest experience?

We are guided by core values of cleanliness, friendliness, well-maintained facilities, and value for money. Surveys consistently highlight these values as essential to our members. They ensure that every park offers a welcoming environment, pristine amenities, and great value, making each stay enjoyable and stress-free without paying for unused facilities.

How do you ensure these standards are consistently met across all Kui Parks?

We have a rigorous selection process for new parks, including thorough inspections and evaluations. New park members must meet strict criteria for cleanliness, facilities, and customer service.

Before a park joins Kui Parks, we review all guest feedback and conduct detailed assessments. We also organise member visits to ensure consistent standards. If a park fails to meet standards, we work with the owner to address issues, maintaining high satisfaction among members and travellers.

How do you foster a sense of community among Kui Parks guests and staff?

Caravan parks are about people, local knowledge, and connections. Many parks host happy hours, encouraging guests to connect and share meals. They also offer entertainment. Local park owners provide advice and knowledge about the area, creating a friendly atmosphere that makes guests feel part of the family.

Are there any projects or improvements you would like to tell us about?

All parks are continually improving, adding new sites, cabins, and upgraded facilities. To support members, we have introduced digital membership cards and are planning a new program to provide more value and usability in the future.

What sets Kui Parks apart from other caravan park networks in Australia?

Our commitment to representing owner-operated parks that prioritise cleanliness, friendliness, and well-maintained facilities sets us apart. Additionally, our parks are in regional areas across Australia, offering travellers an expanded choice.

Can you highlight some of the most popular features that guests can expect to find?

Parks are in stunning locations, offering more space while maintaining high standards. Guests can expect clean and spacious bathrooms, well-equipped camp kitchens, barbecue areas, and communal areas. Many parks also offer drive-through sites, pet-friendly accommodations, fishing, and access to beautiful natural surroundings. The personal touch in the presentation and care of the park is also significant. Depending on the location, many parks arrange tours, fishing opportunities, boating, fossicking, and much more.

What is the importance of having owner-operated parks?

Owner-operated parks ensure a personal touch and a high care level. Owners are invested in maintaining standards and providing excellent customer service, directly impacting the guest experience. In owner-operated parks, guests will experience a personal touch in presentation, layout, gardens and more.

How do Kui Parks cater to the varied needs of travellers?

We offer a range of accommodations, from powered and unpowered sites to cabins and luxury lodges. Our facilities cater to solo travellers, couples, families, and groups, meeting their specific needs.

Please share news of upcoming projects or new additions to your network?

We are excited about several upcoming projects, including new parks in prime locations and upgrades to existing facilities. We are also enhancing our online presence to make booking and information access even more convenient for our guests.

How do you envision the future of Kui Parks and the caravanning industry in Australia?

We see a future where caravan parks are modernised by a new generation of talented owners. As the caravanning industry in Australia continues to grow, we strive to be at the forefront, expanding our network and enhancing our services to meet evolving traveller needs.

What has been the most rewarding aspect of managing Kui Parks?

It’s been seeing the positive impact on our guests’ experiences and hearing their feedback. Knowing we have created a network that meets the needs of travellers is fulfilling. We are passionate about supporting small businesses and local communities and helping park owners promote and grow their parks.

This article featured in our
Caravan Industry Spotlight HERE

 

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