Capitalising on the sleep tourism boom
The demand for quality rest is shaping vacation choices, influencing everything from what travellers pack to the accommodations they select
We’ve all heard the saying, ‘I need a holiday after my holiday,’ and with packed itineraries of sightseeing and nights out, it’s no wonder!
This sentiment is fuelling a growing trend towards sleep-focused retreats and vacations. As society places more emphasis on comprehensive health and stress reduction, travellers are now seeking destinations that offer true rest and rejuvenation.
This article was originally published in the latest AccomNews print edition. [Read it here.]
This shift aligns with the broader wellness economy boom, one of the fastest-growing sectors in tourism. Wellness trips grew annually by 8.6 percent, with wellness tourism spending rising 7.3 percent leading up to 2019. Although the pandemic interrupted travel, wellness tourism quickly rebounded, with a remarkable 30.2 percent increase in trips and a 36.2 percent rise in spending from 2020 to 2022.
Sleep tourism has capitalised on this recovery, catering to travellers eager to restore their wellbeing in peaceful, sleep-enhancing environments.
The Hilton Trend Report, which surveyed more than 10,000 travellers from nine countries, found that the top reason people want to travel in 2024 is to ‘rest and recharge.’ This demand for quality rest is shaping vacation choices, influencing everything from what travellers pack to the accommodations they select.
Gone are the days when hotels were chosen solely for pools, restaurants, or proximity to cultural sites; now, the bed often takes centre stage. While pools and restaurants remain essential, 27 percent of survey respondents indicated that staying with a trusted brand known for quality mattresses was important for unwinding.
Yet, for sleep tourists, comfort goes beyond the mattress itself. Bed presentation has become a focal point in the guest experience. As travellers prioritise destinations catering to rest, luxurious and inviting beds are more crucial than ever. For sleep tourists, the bed isn’t just a place to sleep; it’s the centrepiece of the entire stay.
Industry expert and National Sales and Marketing Manager at Australian Linen Supply & Bev Martin Textiles, Helen Hurst believes that the presentation of the guestroom bed sets the tone. She shared her industry insights with us.
In your experience, how does bed presentation influence a guest’s overall stay, and what are the most effective ways to create a memorable and luxurious sleep environment?
“In my experience, a bed presentation plays a significant role in shaping a guest’s overall perception of their stay. A well-presented bed signals cleanliness, attention to detail, and luxury, instantly creating a sense of comfort and care, which can positively impact the guest’s impression of the hotel. By focusing on comfort, elegance, and small personal touches, hoteliers can create a sleep environment that not only meets but exceeds guest expectations, turning a simple bed into a memorable part of their stay.
How have styling trends evolved when it comes to layering duvets, blankets, and pillows, and what are some key tips for balancing functionality with aesthetic appeal?
“Originally, minimalist bed setups dominated the scene, focusing on clean lines and few layers. However, contemporary trends now embrace a more luxurious, layered approach that combines different textures and patterns to create an inviting, plush feel.
“The use of accent pillows, throws, and varied duvet weights has become more prevalent, offering a sense of curated elegance. Ultimately, thoughtful layering should blend practicality with a sense of luxury, ensuring guests feel both pampered and at home.”
What role do premium textiles and accessories play in elevating the visual impact of a bed?
“Premium textiles are often more durable and easier to maintain, ensuring that the bed continues to look and feel luxurious over time. The investment in high-end materials signals attention to detail, conveying a sense of quality and care that resonates with guests in hospitality settings. Premium textiles and accessories enhance both the aesthetic appeal and the guest experience, making the bed a central element in a well-designed room.”
What colour palettes are currently popular with hoteliers and what do operators need to consider when selecting a colour scheme for the guestroom bed?
“Hoteliers are still favouring calming, nature-inspired colour palettes that can create a serene, welcoming environment for guests. Soft neutrals like warm beiges, taupes, and light to dark greys remain at the forefront of choices. These colours offer a timeless sophistication while also serving as versatile backdrops for a range of styles and accents.
“Interestingly, we are also seeing black making a comeback in hotel room designs, particularly for those aiming to add a touch of boldness and modernism.”
Sarah is a freelance journalist with experience across print, digital and audio. After working for Multimedia Publishing as a contributing writer, she has recently joined the team in a part-time capacity for School News AU and AccomNews.