Industry
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Hotel marketing: 10 things that worked in 2016
Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels…
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Are you being followed by fakes?
Have we, as a society, taken things too far? Have we reached an unacceptable level of deception and indeed fraud…
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FWO clampdown on sham contracting
Outsourcing of various aspects of an accommodation provider’s business can be a most productive way of managing expenditure and better…
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Equal rights for strata title owners
The inequality between strata title communities and detached housing has been a long standing issue we at SCA (Qld) have…
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Can you see the forest for the trees?
There is an old saying: ‘You can’t see the forest for the trees’. In the context of body corporate and…
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Training and accreditation: a long-term industry investment
If you’ve been in business long enough there will almost certainly have come a time when you would have experienced…
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Wily Irish Mammy’s Christmas cleaning tips…
Christmas: sure, it keeps getting earlier! She’s back – just in time for the Christmas countdown. Wily Irish Mammy paused…
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Short-term letting: a paradigm shift?
While the short-term letting market has increased substantially in popularity, it does appear to be increasingly fraught with controversy, particularly…
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Engage meeting planners in LinkedIn groups
Get prime exposure in front of meeting planners by being a relevant and regular participant in meeting industry LinkedIn groups.…
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Mastering tourism marketing in 2017: building trust, reputation and authority
We are as an industry in truly exciting times where we have online marketing opportunities, that will NEVER arise again. …
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