Marketing
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Breakfast ad leaves Sofitel with egg on its face
The Sofitel Brisbane has apologised for a seemingly innocuous full-page newspaper advert it ran in various magazines and newspapers over…
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Marketing budgets: How much is enough?
According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on…
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August figures just released, a record 4,390 buyers visit Accom Properties
In its 18 months in the market, Accom Properties, the trusted industry commercial accommodation listings portal, has again achieved record…
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Forget your accommodation. It’s all about emotions..
Instead of focusing on your rooms, your restaurant, your spa or any of your travel awards, focus on the emotional…
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From Dubbo to the world: The mum-and-dad operators taking on the OTAs
A pair of Dubbo accom veterans are taking on the might of the online travel agencies with their home-grown booking…
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Whitsundays on tenterhooks following shark attacks
The Whitsundays tourism industry is bracing for impact following two serious shark attacks in the past week.
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Can social media advertising rescue slow booking periods?
No matter how well you run and market your hotel or resort, there’s a good chance you’re going to face…
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Airbnb spreads reach with targeted concentration
Airbnb is extending its model to embrace new Australian markets and partnerships.
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Struggling musos get star treatment from ibis
Thrifty musicians and their managers can plug into a new collection of perks specifically designed by ibis hotels to ease…
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Lasseters strikes gold in Red Centre
The Crowne Plaza Alice Springs Lasseters sits in Australia’s Red Centre, nestled under the MacDonnell Ranges and just a few…
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