Marketing
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From Dubbo to the world: The mum-and-dad operators taking on the OTAs
A pair of Dubbo accom veterans are taking on the might of the online travel agencies with their home-grown booking…
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Whitsundays on tenterhooks following shark attacks
The Whitsundays tourism industry is bracing for impact following two serious shark attacks in the past week.
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Can social media advertising rescue slow booking periods?
No matter how well you run and market your hotel or resort, there’s a good chance you’re going to face…
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Airbnb spreads reach with targeted concentration
Airbnb is extending its model to embrace new Australian markets and partnerships.
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Struggling musos get star treatment from ibis
Thrifty musicians and their managers can plug into a new collection of perks specifically designed by ibis hotels to ease…
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Lasseters strikes gold in Red Centre
The Crowne Plaza Alice Springs Lasseters sits in Australia’s Red Centre, nestled under the MacDonnell Ranges and just a few…
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Who are accom’s latest movers and shakers?
A raft of new appointments is making waves at home and across the pond.
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Accommodation giant hit with $3 million fine for trying to hide from TripAdvisor
Meriton Property Services has been fined $3 million by the Federal Court for failing to let guests write honest TripAdvisor…
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NSW cups overflow as state chases $1 billion tonic
NSW has launched an ambitious campaign to host ten world cups over the next ten years.
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Five ways to drive direct bookings and reduce OTA dependency
Every accommodation provider is bound to be aware of the industry’s eternal battle: direct bookings versus OTA. While it doesn’t take…
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