Marketing
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Who are accom’s latest movers and shakers?
A raft of new appointments is making waves at home and across the pond.
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Accommodation giant hit with $3 million fine for trying to hide from TripAdvisor
Meriton Property Services has been fined $3 million by the Federal Court for failing to let guests write honest TripAdvisor…
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NSW cups overflow as state chases $1 billion tonic
NSW has launched an ambitious campaign to host ten world cups over the next ten years.
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Five ways to drive direct bookings and reduce OTA dependency
Every accommodation provider is bound to be aware of the industry’s eternal battle: direct bookings versus OTA. While it doesn’t take…
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Airbnb failing customers, says EU
Airbnb has until September to end practices deemed in breach of European law - including applying extra fees to pricing…
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The Ten Commandments of email marketing
Smart hotel marketers prioritise keeping up to date on email marketing best practices in order to continually improve their programs…
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The accommodation encouraging guests to outstay their booking
For those who love to linger under the covers, one hotel group is offering a genius solution this winter.
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Revolutionary concept allows guests to book out entire hotel
The property is available to be reserved as a ‘whole hotel’ on the home-share platform, with prices starting from $15,000…
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Why accom marketing is so hard – and what to do about it
Hotel marketing is getting more and more complicated, and it's unlikely that the trend will revert any time soon, so…
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