marketing
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Industry
Five uncommon tips for getting great guest reviews
Guest reviews are critical to an accommodation provider's success.
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Developments
Why Australia is getting an upgrade
“Australia is consistently recognised as being home to clean and green produce, a beautiful environment, and an unsurpassed quality of…
Read More Meet the robot suitcase likened to a sherpa, ballerina and R2D2
Its two tyres and large tipped-over-cylinder design mean it has zero turning radius. As co-founder Jeffrey Schnapp boasts: "It can…
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Industry
Tips to boost your TripAdvisor rank
The current version of the algorithm is based on assessing three areas: quality, recency and quantity. Let’s look at how…
Read More Amazon scarier than Airbnb say hotel chiefs
Google, Facebook and Amazon are far bigger threats to the accommodation industry than Airbnb, a group of industry leaders has…
Read MoreToning your ABS: How to maximise booking revenue
What does attribute-based shopping mean for accommodation?
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Tourism
Airbnb cuts 80 percent of listings as government axe falls
"This stinks - and that’s an understatement," Airbnb said in a statement, adding it would fully refund cancelled reservations and…
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Events
Book NOW for a masterclass with Australia’s marketing experts
Buy a $49.99 ticket now and meet with marketing experts from Google, Airbnb, HiRUM, Snapshot, TrustYou and CartStack at a…
Read More The luxury resort panned by guests
A luxury hotel owned by one of Australia’s largest accommodation chains has been condemned by guests as filthy and worse…
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Industry
Which direct booking incentives actually work?
The question is: What’s specifically working right now to motivate consumers to book direct?
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