marketing
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News
How guests decide to buy on your hotel website
Psychology plays a deeper role in online hotel booking decisions than you may think, particularly when it comes to building…
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Industry
The big problems with booking direct
Conscious of the impact on accommodation providers, I decided to book a recent trip directly through hotel websites. To my…
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News
Pan Pacific Perth partners with major event
International and local stars competing in the 2018 ISPS HANDA World Super 6 Perth tournament will once again experience the…
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News
Rebranding your hotel? Five marketing ‘gotchas’
Successfully rebranding a hotel isn’t usually as simple as just putting up a new sign outside the property and slapping…
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News
Americans to come Down Under following Super Bowl
The United States is Australia’s second largest market for spend and third largest for arrivals, with close to 780,000 American…
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News
Damaging impact of OTAs
Giant global online travel agencies are having a corrosive impact on accommodation businesses, according to the results of a new…
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News
How to convince owners to reinvest…
The most important aspect of marketing is the product itself.
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News
Sunshine coast to see a surge
Visit Sunshine Coast (VSC) is working in conjunction with local tourism organisations and chambers of commerce to launch the second…
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News
Why you should kill the promo code box today
Stop giving away money in your booking engine… kill the promo code box!
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News
The hidden killer of hotel marketing
Sometimes, one of the greatest obstacles to successful hotel marketing lurks within your own office…
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