SilverNeedle launches world’s first Next
SilverNeedle Hospitality has announced that Brisbane’s landmark hotel, the Chifley, will undergo refurbishments and will be rebranded as the world’s first Next Hotel.
The announcement comes as SilverNeedle Hospitality completed the purchase of the property for approximately $57 million from Abacus Investment Group.
The Chifley in Brisbane has been managed by SilverNeedle Hospitality for the last 15 years and the refurbishment will see the hotel converted from its current 150 rooms into a 300 room new generation Next Hotel. Scheduled to open in 2014, the Chifley will be one of the largest hotel rebuilding projects in Australia in recent years.
Next Hotels and Resorts is SilverNeedle’s flagship brand that has been developed with the needs of the business traveller in mind. It will embrace contemporary design with a focus on efficiency from point of booking through to final departure. Inspired by the modern business traveller, Next Hotels has been created to deliver a unique and memorable hospitality experience that is designed to make the business traveller’s time count. The design approach taken will be to enhance the traditional hotel offerings to provide greater value in areas that matter most to our guests and our owners.
Iqbal Jumabhoy, managing director of SilverNeedle says, “The rising demand for four to 4½ star properties in the Asia Pacific together with Australia’s close proximity to Asia ensures we are well equipped to meet demand from the growing influx of travellers. Through Next we are delivering a product designed for the business traveller by the business traveller. We will continue to increase our current portfolio in the Asia Pacific region by exploring and converting opportunities that fit our sustainable business model and growth strategy.”
At present, SilverNeedle Hospitality operates 67 properties in the Asia Pacific region under the Grand Chifley, Chifley, Australis, Country Comfort, and Sundowner brands along with a growing portfolio of independent boutique hotels. The growth of SilverNeedle Hospitality’s brands is seen as a positive step for Australia’s hotel industry which is undergoing generational change.
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