South Australia’s economy will enjoy a $9 million boost this week as the country’s largest travel and tourism conference rolls into Adelaide.
The annual Australian Tourism Exchange conference runs all week until Friday and is expected to generate a substantial windfall for local businesses.
It brings together tourism sellers and buyers through a combination of business appointments and networking events, with around 1,500 Australian sellers joining 700 buyers from more than 30 countries.
Some 80 international and Australian media outlets will be in town covering the event.
The conference provides international travel buyers with the opportunity to experience the best in Australian tourism first-hand through familiarisation visits to local attractions.
“We will be serving up our outstanding wines and culinary delicacies as well as getting these important visitors out to the wonderful regions where it all comes from.
South Australian tourism minister Leon Bignell said: “Securing the hosting rights is a massive coup and will deliver a huge return for South Australia by putting the very best of what we have to offer in the tourism sector, in the international spotlight.
“I’m sure all South Australians will put out the welcome mat to show the most influential tourism audience in the world just how great our state is.”
A customised appointment schedule has been put in place for attendees based on ‘preference’ requests from buyers and sellers. The pre-selected appointment schedule is designed to give delegates access to people and products most relevant to their business.
“Four days of appointments are complemented by networking opportunities and events that showcase Australia and give buyers and sellers further face-to-face meeting time in a relaxed social setting,” states the event website.
Organised by Tourism Australia in partnership with the South Australian Tourism Commission, the conference runs at the new Adelaide Convention Centre until Friday.