It may be a line from an old Eagles classic, but visitors to Marriott International hotels in China are now using their fizgogs to check in.
The world’s largest hotel group has partnered with Alibaba Group through the online travel platform Fliggy to pilot facial recognition at two Marriott International properties in China this month – Hangzhou Marriott Hotel Qianjiang and Sanya Marriott Hotel Dadonghai Bay – with a global roll out planned if successful.
Using Fliggy’s facial recognition technology, guests are able to scan their IDs, take a photo and input contact details on a self-help machine.The device then dispenses room key cards after identities and booking information are verified – in a process designed to cut traditional check-in times to less than a minute.
“Marriott International has a track record of embracing cutting-edge technology to create memorable experiences for guests,” said Henry Lee, managing director of Marriott International Greater China.
“With technology, our hotel associates can work more efficiently to do what they do best – delivering personalised service to our guests.”
According to market research from consulting firm Ipsos, 60 percent of Chinese travellers have expressed a preference for facial recognition technology.
Post Post Pay functionality at more than 1,000 Marriott International hotels globally already allows guests to pay by mobile, another concession to the Chinese-driven market.
Marriott International has seen its loyalty membership balloon to more than two million in the wake of its recent initiatives.
“We are proud to have a hand in supporting Marriott International to redefine the experience of Chinese travellers with innovative services,” said David Chai, CEO of the joint venture between the hotel group and Alibaba.
“We look forward to continuing reinventing and showcasing our expertise.”