Billionaire entrepreneur Dick Smith has added his voice to a campaign by Australian moteliers asking overseas travel agencies to support drought-affected farmers.

Dick Smith tunes in to moteliers’ plight

The nation’s most famous entrepreneur has added his voice to a campaign by Australian moteliers asking overseas travel agencies to support drought-affected farmers.

Dick Smith heard a recent ABC Radio interview with Charles Ikstrums, chair of the Budget Motels Chain, talking about how more than 125 members had donated accommodation, meals, fuel and tours to give struggling farming families a break from hardship.

Most of the donors come from rural Victoria, NSW, SA and Qld, where moteliers are also struggling as entire communities affected by the drought are travelling and entertaining less.

After hearing about their generosity through ‘Macca’ on the Australia all Over broadcast, Smith thanked the Budget Motel Chain members and joined the group’s call for OTAs to match the generosity of the moteliers and contribute to the relief appeal.

“Although we are still waiting on the response from OTAs to provide assistance to drought-stricken farming families, we are greatly heartened by Dick Smith’s support,” said Charles.

Dick Smith is a long-time advocate of supporting Australian owned and run businesses and has also agreed to help promote direct bookings for accom operators.

“Out of our drought challenge has come an unexpected – but gratefully received – commitment by Dick to the broader motel and hotel industry to raise consumer awareness of the benefits of booking direct and keeping more dollars in regional Australia,” said Ikstrums.

About Kate Jackson

Kate Jackson
Kate Jackson is the editor of Accomnews. You can reach her at any time with questions or submissions: [email protected]

Check Also

Airbnb enlists former FBI boss to grow trust

A man who spent more than 26 years with the Federal Bureau of Investigation, including in the highest career rank of deputy director, has become Airbnb's 'chief trust officer'.

Accom: What you need to know about Facebook, Instagram and WhatsApp

The changes announced across the ecosystem, which includes Facebook, Messenger, Instagram, and WhatsApp, will have real implications for how hotels market their properties and communicate with guests.

Google, privacy and the future…

It’s been a busy month for tech giants. Last week, it was Facebook’s annual F8 conference. This week, it’s Google’s turn.

2 comments

  1. Avatar

    Good luck with that Dick!

  2. Avatar

    Yes please. And the biggest and by far the most aggressive – threatening legislators and others – of them all: AIRBNB

Leave a Reply

Your email address will not be published. Required fields are marked *