Tech-driven global travel distribution company DidaTravel has revealed their global hotel bookings for the summer season (June 1 to August 31) have already surpassed 2019 levels by an impressive 93 percent increase compared to the same period in 2019.
This surge in bookings signals DidaTravel’s expansion and growth globally as well as the strong recovery of the wider hotel sector, including most recently the APAC region.
Rikin Wu, CEO DidaTravel said: “As the summer season progresses, the hospitality industry across APAC and worldwide has undergone a remarkable recovery. We are excited to witness such incredible growth numbers, even compared to pre-pandemic. This is testament to the success of Dida’s international expansion strategy as well as the wider rebound in both short-haul and intercontinental travel this summer.
“With the increasing confidence of travellers and the relaxation of travel restrictions in APAC we expect the positive trend in hotel bookings to continue.”
Summer bookings reach new heights
When looking at reservations made for the August period through DidaTravel’s platform they have skyrocketed by 214 percent year-on-year, indicating a strong rebound in travel demand.
Meanwhile hotel bookings in European destinations have witnessed a remarkable 123 percent increase in reservations year-on-year for the June, July and August arrival period. While hotel bookings for the same period in destinations in the APAC, Middle East & Africa, and Americas have seen growth rates of 68 percent, 65 percent, and 16 percent respectively, contributing to the global recovery.
Average Daily Accommodation Rate (ADR) on the rise
As a global average, the ADR has increased by 35 percent year-on-year for the period, surpassing 2019 levels by 7 percent.
However, APAC and Americas are trailing just below 2019 levels, with ADR year-on-year increases of 55 percent and 14 percent respectively.
Nonetheless Europe and the Middle East & Africa have exceeded 2019 levels, with ADR increases of 29 percent and 23 percent respectively year-on-year, showcasing a strong recovery in these regions.
Extended advance booking window
With the relaxation of travel restrictions in APAC, travellers are displaying increased confidence to book hotels further in advance – rising to an average of 23 days from just 10 during the same period last year, and even surpassing the average of 21 days in 2019.
Top summer destinations
Ranked by accommodation bookings.
*All figures quoted in this press release are based on DidaTravel’s accommodation booking data for reservations made for the 2023 summer season of June, July and August.
DidaTravel is a tech-driven global travel distribution company that was founded in 2012.
The company is headquartered in Shenzhen, China and has over 400 employees in eight offices globally. The company works with over 30,000 travel buying clients around the world, including travel agencies, tour operators, wholesalers, OTAs, travel management companies (TMCs), and airlines.
Additionally, the company has a portfolio of over 70,000 competitively sourced direct hotel contracts, as well as 1,000,000 accommodation products provided by 600+ global suppliers, covering more than 200 countries/regions.
AccomNews is not affiliated with any government agency, body or political party. We are an independently owned, family-operated magazine.