Holiday park guests love making a splash & taking a nap
BIG4 Holiday Parks survey looks at how people holiday
The study found that more than half of Aussies (59 percent) said they’d stayed in a holiday park during the past five years. Mr. Jenner highlights the importance of understanding guest preferences in shaping BIG4 Holiday Park’s offerings.
He said this new research had factored into BIG4 Holiday Park’s latest GO BIG campaign, which captures the joy of making a BIG4 holiday booking and the memory-making fun that awaits guests at any one of its 200-plus parks around Australia.
“This survey adds to the work we’ve done to better understand our guests as we continue to grow our BIG4 Holiday Parks network,” he added.
“We’ve looked at how people holiday, who they like to go with, how far they’ll travel, and the role of work/life balance during their breaks.
“The research reflects the data we have on group sizes. We’re seeing significant growth in group bookings, which has increased by 39 percent since 2022, and the number of couples booking sites has grown by 35 percent. This shows we have enough going on at the parks to keep families busy, whilst also creating a serene environment for the couples.
“We pride ourselves on keeping our finger on the pulse when it comes to delivering what our guests want and we will continue to develop our offering to keep up with changing trends.”
AccomNews is not affiliated with any government agency, body or political party. We are an independently owned, family-operated magazine.