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Accommodation Australia leads charge at Global Sustainable Tourism Summit

The partnership with Ecotourism Australia promotes the importance of genuine & measurable sustainability

The Global Sustainable Tourism Summit, hosted last week, at the Pullman Mercure Brisbane, was abuzz with over 285 industry leaders who gathered to chart the future of sustainable tourism.

Among the prominent voices was Accommodation Australia CEO Michael Johnson, who invigorated the audience with a panel discussion on ‘Sustainability in the Accommodation Sector’.

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Michael Johnson stressed the importance of Accommodation Australia’s partnership with summit organisers, Ecotourism Australia, highlighting their shared vision for a greener future.

He said with more than 50 speakers from Australia and beyond the Summit will “explore the best practice case studies, latest innovations, inspiring stories and challenges for sustainable tourism.

“Sustainability is one of the most critical issues for our guests and our members alike.

“Guests truly want to see their hosts do the right thing and implement eco-friendly and sustainable practices – and our members are invested in doing what is right for the community in the long-run.

“Accommodation Australia’s partnership with Ecotourism Australia is a significant way to promote the importance of genuine and measurable sustainability to our members and this global summit was a great way to start those conversations.”

Michael Johnson at NoVacancy Hotel + Accommodation Industry Expo ’22

The summit, featuring more than 50 speakers from around the globe, explored cutting-edge innovations, inspiring success stories, and the hurdles of sustainable tourism.

Panel discussions delved into the evolving demands of eco-conscious travellers, the challenges of adopting sustainable practices in the accommodation sector, and actionable strategies for providers to enhance their sustainability credentials. Mr Johnson said accommodation hotels have the potential to be true sustainability leaders.

“Our partnership with Ecotourism Australia is about creating a simple pathway for our members to improve their sustainability practices and credentials, starting with the Strive 4 Sustainability Scorecard and then certification,” he said..”

One standout example highlighted by Johnson was Accor, a key member of Accommodation Australia. “One of our largest members – Accor – is leading the way with 406 of its properties set to be advanced certified by the end of next year” he noted, praising their leadership in sustainability.

The summit not only facilitated robust discussions but also served as a catalyst for action, inspiring attendees to implement sustainable practices in their operations. 

As Queensland’s tourism sector continues to flourish post-COVID, the summit showcased the region’s commitment to sustainability, driven by industry leaders like Accommodation Australia. With increasing occupancy rates and rising average daily rates, the focus on sustainability is both timely and essential for meeting the expectations of modern travellers.

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