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Minor Hotels announces fourth franchised hotel

Oaks Melbourne on William Suites, Melbourne is part of Minor Hotels' global expansion strategy

Minor Hotels is delighted to announce the opening of its fourth franchised hotel, Oaks Melbourne on William Suites, located at 350 William Street, Melbourne.

This development marks a significant milestone in Minor Hotels’ international expansion strategy, reinforcing the company’s commitment to its global footprint through strategic franchising.

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Oaks Melbourne on William Suites, a 220-room apartment hotel, is the third Oaks property to operate under a franchise model, joining Oaks Toowoomba Hotel and Oaks Townsville Metropole Hotel. The success of these properties underscores the potential of the franchising model within the Minor Hotels’ portfolio.

Oaks Melbourne on William Suites

Additionally, Minor Hotels is eagerly anticipating the opening of its first Avani Hotels franchise, Avani Mooloolaba Beach Hotel, set on the beautiful Sunshine Coast, which is due to open in late 2025.

“Franchising is an integral part of our company’s growth strategy. It allows us to partner with local operators who understand their markets deeply, while providing them with the resources needed to thrive. This collaborative approach has been key to our success and will continue to drive our presence in new and existing key markets,” said Nathan Kelly, Director of Franchising for Minor Hotels.

Oaks Melbourne on William Suites

By operating under an established brand name, franchisees benefit from comprehensive training and support in areas such as operations, marketing, and head office support. This ensures strong occupancy rates and profitability in a highly competitive hospitality industry.

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