Industry
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One task every GM should do right now to increase group sales revenues
With group demand growth having levelled off or declined in most hotel markets, general managers and directors of sales are…
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Managing the shared space, amicably
With the legalisation of Uber in Queensland earlier this year, it is natural that the debate regarding ‘collaborative consumption’ be…
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How guests can amplify your hotel marketing budget
There is no one we trust more than a friend or family member. According to Nielsen Media, 83% of people…
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How to manage your rates over a key event
What if there were two Grand Finals happening this weekend: rates are high but the city is not full and…
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How to benefit from joining a brand in 2016
In a sector set to boast the world’s largest hotel company thanks to that Marriott-Starwood merger, branding has become more…
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The storm season is here…
As long as we can remember, Australians have been menaced by intense storms due to the size, shape, and location…
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Artificial intelligence (AI) is checking into your hotel
AI will become embedded and ubiquitous, and in the pocket of every associate and guest. Are you ready? Some industries…
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How to identify guest segments with your hotel’s data
Here’s how you can use data to identify your future guests within your guest database, and use technology to get…
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The first 5 seconds: is your hotel website ready?
We live in a world of instant gratification and non-stop distractions. So, all hotel marketers can surely agree that holding a…
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Are you planning for your wifi’s future?
A Google search on the internet for wifi statistics can deliver to your screen a plethora of facts and figures…
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