Thursday, December 14, 2017

Tag Archives: budget

Seven expert tweaks for your hotel’s PPC

From researching extensively for keywords, to monitoring which terms convert into traffic or bookings, to making adjustments depending on the season, weather, destination, special events…. It’s a lengthy and thorough process that requires more time than most hoteliers realise.

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Impact of the federal budget on the accommodation industry

Bankwest’s chief economist told accomnews there are “no specific measures” targeting accom providers and owners in the new budget, despite a buoyant sector thriving on an uptick in Asian tourists, serviced apartment popularity and relatively weak tourist destination dollar. This is the conclusion of the Industry Overview Report on the accommodation industry, published by Bankwest as part of its Business Insights series. The …

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Social media success for your hotel

Your digital marketing requires more of your undivided attention each day, and to get it right for your hotel is a constant struggle if you don’t have a dedicated team to create and roll out amazing campaigns; and let us not forget the budget required to create these amazing campaigns. Now more than ever, the social media networks are a …

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Australia’s tourism industry takes blow in federal budget

Australia’s $100 billion tourism industry took a blow in the Federal Budget with an increase in the cost of visiting the country, and a cut to the funding. Tourism Australia was hit with a $14 million blow to its budget and the government underlined an extra $410 million in revenue over four years from a price hike for visa applications. …

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AAoA says accom industry will benefit from infrastructure funding

The accommodation industry is set to benefit from the Federal Budget’s significant investment in infrastructure, according to the Accommodation Association of Australia. The association said Sydney and New South Wales, together with regional Queensland, are among the areas that stand to gain the most. Projects that were awarded funding include projects of investment in new infrastructure and upgrades of existing infrastructure, …

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What every accom provider should be doing before 2016 ends

Here are five must-do tasks to ramp up for your 2017 revenue goals: Evaluate the true needs of your hotel’s business mix We often see hotels that invest too much of their marketing focus and resources on attracting leisure business. Meanwhile, their corporate sales and group sales teams are left having to hastily create disjointed lead campaigns on their own. …

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