in fn
Sunday, May 28, 2017
Samsung Website Header Banner
Hirum Next Gen Website Title 728×90

Tag Archives: Hotels

The one question that terrifies hotel marketers

You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel asset managers decided to trust you with their investments and now rely on you to make the right decisions to turn the largest profit possible. However, there is one paralysing question that can make even the most …

Read More »

Join the fun: go Pokemon crazy!

If you haven’t heard about the latest millennial obsession, Pokemon Go, then you must be living under a rock. It exploded into our lives July 6 and presents us with yet another novel challenge but also an exciting marketing opportunity. The game sends usually socially awkward, phone clutching players out into the real world in search of virtual reality Pokemon …

Read More »

5 ways to make sure your hotel packages pack a punch

Does your property offer packages? By ‘packages’ we mean special rates for accommodation paired with something extra. That extra could have some in-house value such as free breakfast or parking or it could be an off-premise experience, such as tickets to a local attraction. We’ll go out on a limb and just say it – packages are passé. At least, …

Read More »

The trick for building innovation bench-strength

There has been much discussion lately about disruptors, present and future, to the hospitality industry and what this means for leaders and strategic planning. What measures should an organisation take to position itself to compete in this ‘continuously disruptive’ environment? A quick answer that comes to many is ‘better use of technology’ – to digitally transform the business. However this …

Read More »

What price? Searching for value

In our business we spend a lot of time with new clients as they go through the journey of discovery leading up to the decision to purchase an accommodation business. That process can take weeks, months and sometimes years. Because we don’t charge fees to clients, we certainly hope that one day they borrow some money and we make a …

Read More »

Outrigger Resorts wins best hotel/resort group

In a field of finalists at the Australian Federation of Travel Agents’ National Tourism Industry Awards for Excellence that included AccorHotels, Club Med, Starwood Hotels & Resorts and Leading Hotels of the world, Outrigger Resorts was named the winner in best hotel/resort group category. More than 500 industry representatives turned out at Darling Harbour Sydney to recognise and celebrate excellence …

Read More »

Metro Hotels appoints new BDM for NSW and Victoria

Metro Hotels has appointed Darryl Montu to the role of business development manager for NSW and Victoria. In this role Darryl is responsible for maintaining and growing the domestic leisure, corporate and government business for Metro Hospitality Group’s seven properties in NSW and Victoria. The position reports to Metro Hotels director of sales & marketing, Rachel Pirie, who today welcomed …

Read More »

Surprising collaboration: hotel-inspired short stories to debut in new book

A collection of short stories, edition de luxe is an epilogue to the Literary Collection of events held last year, a collaboration between MGallery by Sofitel hotels and Melbourne based literary and publishing institution, The Wheeler Centre. Published in partnership with The Wheeler Centre, the anthology compiles stories by some of Australia’s favourite authors, invited to participate in an MGallery …

Read More »

It’s time for hoteliers to change their perceptions of Chinese travellers

Ninety-two percent of Chinese travellers plan to increase or maintain spending; Australia remains top of the travel wish list for Chinese travellers. • Fifth annual Hotels.com Chinese International Travel Monitor confirms continuing growth of Chinese outbound travel • One-third of travellers from China say they plan to spend more on travel in the next year, despite the economic slowdown • …

Read More »

Few days remain for buyer registrations for Luxperience

Only a few days remain before registrations close for those wishing to attend luxury and experiential travel trade exhibition Luxperience, to be held at the Australian Technology Park, 18 to 21 September, 2016. Friday 22 July is the closing date for buyer applications to ensure there is enough time for the pre-arranged appointments schedule to be completed and attendee requests …

Read More »