Thursday, December 13, 2018

Tag Archives: resort

What happened when Airbnb met Gold Coast resort managers

Resort News heard from more than 100 accom managers at a marketing masterclass in the Gold Coast last week, where Airbnb unveiled its hope for managers to become hosts.  At the ‘Explore new avenues to increase your booking revenue’ event, Airbnb and Google explained how accom managers could leverage their platforms in future to gain online bookings. They spoke about guest …

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What do you think about OTAs?

We want to understand what independent properties are doing to compete in Australia’s highly competitive 2018 accommodation market. So we have a new survey and new prizes for participants. 

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The five easy steps to making guests happy

1) Keep things simple. It’s easier to relax when there’s less clutter. 2) Offer something authentic. If you’re a little country cottage, don’t prioritise heated floors & cable TV. 3) Lose the focus on technology. People like to get away from it all. 4) Offer genuine service through staff that truly enjoy interactions with people. 5) Embrace what makes you different and don’t be afraid to try something new.

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Accom Properties breaks traffic records yet again

With less than 12 months’ operation under its belt, this commercial accommodation listings portal has consistently achieved record traffic and just reached yet another milestone. Accom Properties’ quick progress has certainly turned its competitors’ heads.

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A hotel marketer’s guide to CRM

As the guardian of the hotel’s brand, the marketing manager ensures that all guest communications are on brand and on message. Additionally, as a primary generator of demand, they use the CRM system to find opportunities to drive revenue and increase profits...

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