Tag Archives: resort

Google’s marketing guru explains where Aussie accom managers are going wrong with their ‘book direct’ ad campaigns.

Resort News heard from more than 100 accom managers at a marketing masterclass in the Gold Coast last week, where Airbnb unveiled its hope for managers to become hosts.  At the ‘Explore new avenues to increase your booking revenue’ event, Airbnb and Google explained how accom managers could leverage their platforms in future to gain online bookings. They spoke about guest …

A spectacular addition to the Victorian landscape is taking shape on the Mornington Peninsula.

A luxury hotel owned by one of Australia’s largest accommodation chains has been condemned by guests as filthy and worse than a motel.

We want to understand what independent properties are doing to compete in Australia’s highly competitive 2018 accommodation market. So we have a new survey and new prizes for participants. 

An historic Queensland resort has been partially destroyed by fire.

Scavenger hunts and vine burnings will add some spice to work conferences at Oaks Hotels and Resorts this winter.

1) Keep things simple. It’s easier to relax when there’s less clutter. 2) Offer something authentic. If you’re a little country cottage, don’t prioritise heated floors & cable TV. 3) Lose the focus on technology. People like to get away from it all. 4) Offer genuine service through staff that truly enjoy interactions with people. 5) Embrace what makes you different and don’t be afraid to try something new.

With less than 12 months’ operation under its belt, this commercial accommodation listings portal has consistently achieved record traffic and just reached yet another milestone. Accom Properties’ quick progress has certainly turned its competitors’ heads.

As the guardian of the hotel’s brand, the marketing manager ensures that all guest communications are on brand and on message. Additionally, as a primary generator of demand, they use the CRM system to find opportunities to drive revenue and increase profits...