Choice awards the best

Choice Hotels Australasia has announced its Franchisee of the Year awards at the annual Night of White awards evening at SkyCity, Darwin.

The awards recognise the exceptional properties across each of the CHA brands: Econo Lodge, Comfort, Quality and Clarion, over the past 12 months.

The winners were from locations as far stretched as Western Australia to Tasmania, including:

• Econo Lodge Moree Spa Motor Inn, Moree, NSW

• Comfort Hotel Perth City, Perth, WA

• Quality Hotel Platinum International, Toowoomba, QLD

• Clarion Hotel City Park Grand, Launceston, TAS

Trent Fraser, CHA chief executive officer, said the much anticipated awards night was the pinnacle for franchisees, and of equal significance to the wider business.

“There are more than 270 properties in the CHA network and each business was required to meet strict criteria relating to property development and growth, participation in CHA training, conference, sales and marketing activities as well as receiving consistently high guest feedback.”

Delegates also had the opportunity to hear from Celebrity Apprentice host and executive chairman Yellow Brick Road, Mark Bouris, Tourism Australia’s Craig Davidson and Australia’s trusted Gadget Guy, Peter Blasina.

CHA also presented 30 individual properties with gold awards which were presented to franchisees who have embraced the partnership and opportunities with Australia’s largest hotel franchise group whilst upholding exemplary customer service standards.

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