in fn
Saturday, May 27, 2017
Samsung Website Header Banner
Hirum Next Gen Website Title 728×90

Direct bookings and small hotels: what technology do you need?

All hotels – both large and small – crave direct bookings. So what kinds of technology can help small hotels get more direct, commission-free bookings?

Direct booking technology means technology that helps you to generate direct (commission-free) bookings.

There are two essential pieces of technology to making this work.

  1. Your website

Your guests’ experience with you starts long before they set foot on your property.

So having a website that you can easily update to suit their needs – providing them with as much information as possible – and that integrates well with your booking engine on the backend is necessary.

The world of web design is much like the fashion industry – if you don’t update it frequently, your small hotel’s website looks so last season. However, it’s not just skin-deep.

Your website is the key to your online direct reservations. By investing in upgrading its design, you can significantly boost your online presence and your revenue.

Your website needs…

  • Stunning imagery
  • An easy path to booking
  • Clear branding
  • A great user experience
  • To be mobile-responsive
  • To be updated regularly
  • Online booking functionality
  • To be SEO (Search Engine Optimisation)-friendly
  1. Your booking engine

The second piece in your direct booking technology puzzle is your small hotel’s booking engine.

Put simply, a hotel booking engine allows guests to instantly secure online reservations. It’s a software application that allows you to sell your rooms through your own website, and other direct channels that your hotel is listed on (e.g. Facebook).

Your guests want the convenience of being able to check your availability and lock in a booking, all without any intervention from you.

The key features of a hotel booking engine are…

  • A visual calendar
  • Secure online payment
  • Accessible guest data
  • Automated emails
  • Advanced reports
  • Integration with online sales channels

Leave a Reply

Your email address will not be published. Required fields are marked *

About Little Hotelier

Little Hotelier
Little Hotelier, powered by Siteminder, is an all-in-one reservation and accommodation management system specifically thought about, designed and built for Bed and Breakfasts, Guest Houses and Small Hotels; helping hospitality business owners and managers play the web professionally, saving on time and resource.

Check Also

Guests demand a better-than-home TV experience

There has been a massive transformation in the world of home entertainment due to the …

Hospitality robot introduced to Australia

A new innovation in hospitality will be on display this week, as Konica Minolta’s Asia-Pacific …

How to identify guest segments with your hotel’s data

Here’s how you can use data to identify your future guests within your guest database, …