Saturday, November 17, 2018

Lauren Butler

Lauren Butler is a junior journalist here at accomnews. You can reach her at any time with news, opinions and submissions.

Dilemmas, decisions & disruption for your accom sector

It’s becoming increasingly clear that the accommodation sector in Australia is experiencing significant change. CBRE Hotels senior broker, Chris Novak, recently shared his thoughts on accommodation industry trends, guest expectations, and the disruption caused by new players such as Airbnb.

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How to satiate a guest’s subconscious

Colour psychology dates back to the late 1800s, when Swiss psychiatrist Carl Jung started to consider the impact that colour could have on one’s mood and recovery from stress. He’s famously quoted as saying: “Colours are the mother tongue of the subconscious”; a theory that several researchers and psychologists have expanded on throughout the past century.

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Should hotels let guests stay now and pay later?

A young group of experience-driven individuals are expecting more time to pay for experiences that they’re having now. With the Afterpay payment system becoming increasingly prominent across Australia and New Zealand, and many OTAs already allowing visitors to book using the service, should hotels be letting guests create memories now and pay for them later? Millennials are the first ‘digitally …

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Capitalising on event hype: how hotels are standing out

Events draw thousands of domestic and international visitors to areas across Australia each year, whether for business or leisure. Accommodation providers benefit from this, particularly when events, conferences and festivals run over a period of days or weeks - but how can you maximise on guests during these periods, and is it worth the extra effort and expense?

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