Friday, May 25, 2018

Tag Archives: hotel marketing

Welcoming the World has put the Sunshine Coast on the events map

The Sunshine Coast’s “best ever year” for major events has wrapped up with the successful staging of Wanderlust. Sunshine Coast Council’s Tourism, Sport and Major Events Portfolio Councillor Jason OPray said that 2016 had been an unprecedented year for major events, with the region hosting 60 major and regional events. “It’s been an amazing year for the Coast in terms …

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One task every GM should do right now to increase group sales revenues

With group demand growth having levelled off or declined in most hotel markets, general managers and directors of sales are looking for ways to capture more of the market share of the business that is still out there. As I have explored many of my previous articles, the hotel sales environment has changed dramatically in recent years, yet hotel sales …

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How to ask for EVERYTHING you need to achieve your hotel’s budget goals

Hoteliers usually only think dollar amounts when working on their budget. How much will this marketing technology cost? How much should we dedicate to advertising spend? How much will our hotel website design cost? But, here’s the surprise: you are not restricted to only asking for marketing funds during budget time! If you need more marketing staff or outsourced vendors to help you achieve your …

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How guests can amplify your hotel marketing budget

There is no one we trust more than a friend or family member. According to Nielsen Media, 83% of people say they trust recommendations from family and friends over all other forms of marketing. This is the modern anti-advertising dynamic that has enabled TripAdvisor to grow into a global powerhouse; making past guest reviews critical to your property’s success. And …

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How to manage your rates over a key event

What if there were two Grand Finals happening this weekend: rates are high but the city is not full and it is Wednesday….  What should you do?  Hold or drop? First, ask yourself a few questions then do a little research: What is my financial goal over said event? Am I aiming for a revenue target or am I aiming …

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AccorHotels and LinkedIn team up on app

All AccorHotels guests will be encouraged to use Business Check powered by LinkedIn, following the new partnerships. The mobile app allows travellers to identify people in their professional network who are based in the city they are in and suggests relevant profiles to connect with, enabling professionals to stay connected on the move. Romain Roulleau, senior vice president for e-commerce & …

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The pros and cons of building an app for your hotel

Modern travellers expect your hotel to be mobile-friendly. After all, they use their devices during all phases of the travel, from dreaming, to planning, to booking, to experiencing and finally… to sharing. So, you need to be there every step of the way. Hotels must embrace the mobile guest. They are not just the future for hotels but the “here …

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What every accom provider should be doing before 2016 ends

Here are five must-do tasks to ramp up for your 2017 revenue goals: Evaluate the true needs of your hotel’s business mix We often see hotels that invest too much of their marketing focus and resources on attracting leisure business. Meanwhile, their corporate sales and group sales teams are left having to hastily create disjointed lead campaigns on their own. …

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Use different ads for different audiences

Create different retargeting ads for different interests for maximum exposure and impact. Reap the maximum ROI from your retargeting efforts by using behavioural targeting, which means delivering different ads that are tailored to the visitor’s actual behaviour or action on your hotel direct website. This ensures you are not wasting marketing dollars chasing a meeting planner with an ad about …

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