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Tag Archives: Resorts

OTAs are marketing directly to your guests – and so should you

In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be monitored and measured. First, well-run hotels keep close track of how the front desk captures direct contact information from OTA guests, particularly email addresses. There are many ways to ask a guest for this …

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What to look forward to: modern accommodation fitness facilities

With more guests looking to take their fitness regime on the road wherever they go, we are seeing a trend in high-end fitness equipment offerings at accommodation facilities worldwide. Gone are the days of a tiny hotel gym with nothing more than a bike and a couple sets of dumbbells. Now, accommodations that really want to set themselves apart are …

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Strong growth in international packages as visitors travel down under

Strong international demand for package bookings to Australia has been reported in the latest data from Expedia. The group’s data for the first half of 2016 highlights a 50% increase in international demand for Australian packages, compared with the same period in 2015. Interestingly, data from the same period also showed package guests stayed an average of nearly four days, …

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From the outside looking in

The importance of a good first impression can never be understated. People make snap decisions based on their impressions in the first few moments of viewing a property in person or in digital format.  There are always market factors beyond your control; the amount of properties in your area, competing with bigger, shinier franchises with bigger marketing budgets, general economics… …

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Where you bin?

A strategically placed hotel-room bin will inspire good guest behaviour, minimise waste and save money. But which bin and where to place it? Hotels are as individual as their guests, which is why there are over 20 different bin styles.  From pedal bins, to waste-paper bins, wire mesh, plastic, stainless steel and coated finishes. Size is always an issue – …

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3 ways to overcome the perception that OTAs are cheaper

It’s all too easy to blame OTAs for your hotel’s shrinking profits by pointing fingers at their costly commissions and frustrating policy of withholding customer contact information. But, in reality, the biggest battle you face isn’t so much against the OTAs, but rather the mindset of OTA customers. The truth is, your profit margins are being squeezed because of the general public’s …

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Keeping your pool and guests healthy

How well you maintain your pool and spa can make the difference between a healthy, refreshing dip for your guest and a bath in a microbial soup. If not properly maintained, the water in your complex’s swimming pool may harbour a range of microbes, including bacteria and algae, that can cause health problems such as ear, nose and throat infections. …

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Are you ready for iGen?

The generation after the millennials, known as iGen or gen ‘z’, refers to those under age 20 who are now the fastest growing generation to enter the workforce and customer base. This is a post 9/11 generation with no recollection of a time before the internet, mobile phones or digital dependence. A 2016 National Study on Technology and the Generation …

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Federal budget: what does it mean for the accommodation sector?

The ears of the business world tuned in on one night in May to listen to new treasurer Scott Morrison as he delivered his first budget. The clear message from the current government is that small businesses need to be supported to help grow the economy.  More broadly, prime minister Malcolm Turnbull wants to encourage Australians who are prepared to …

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