technology
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Industry
Voice assistants: Let’s look at the pros and cons
Not all hoteliers are convinced about the benefits of voice assistants.
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Developments
Solar: Accom’s new super power
Creating a comfortable ambience which ensures outdoor spaces are still well enough lit to be functional is a balancing act,…
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Industry
The pop-up wars: Why personalisation matters
The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell…
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Industry
The power of backlinks for your accom business
One of the most sought-after relics in the search engine marketing realm is the coveted backlink. Why are they so…
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Industry
What hoteliers can do to increase their online conversions
What can the hoteliers do to increase their online conversions? It begins with separating your online audience into bookers and browsers...
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Industry
Four ways accom can aggressively acquire new emails
Whether you represent a new hotel, or an existing property looking to rebuild its email list and ensure GDPR compliance,…
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Industry
Influencer marketing: The big questions answered
Audience questions raised at a recent Texas Travel Ideafest talk by Frederic Gonzalo make for a fascinating Q&A about influencer…
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Industry
How to market effectively on Instagram
With its core focus on sharing visually engaging photography, Instagram is one of the ideal places for hotels and resorts…
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Industry
Hoteliers vs Muggles?
The hospitality jargon on your website might be penalising your direct reservations
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Industry
The new wifi standard expected by guests
Most accom guests no longer consider free wifi as a distinguishing perk. In fact, the idea of being charged for…
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