Summer to unleash $1.3 billion tourism boom on the Gold Coast
Experience Gold Coast CEO John Warn emphasised that the surge is indicative of the region’s remarkable recovery in the face of global challenges
The Gold Coast is gearing up for a bumper summer as the latest figures reveal Australia’s tourism mecca is poised for an extraordinary summer resurgence in line with pre-pandemic levels.
Experience Gold Coast CEO John Warn emphasised that the surge is indicative of the region’s remarkable recovery in the face of global challenges.
“Summer is traditionally our peak period for visitation and this year we anticipate the season will inject more than $1.3 billion into the local economy – on par with pre-pandemic levels – now that all markets are open,” Mr Warn said.
“AEC modelling indicates that 42 percent of economic impact will be the result of interstate visitors compared to a quarter from international.
“It’s welcome news for our 10,000 tourism businesses that are ready to deliver memorable experiences for locals and visitors alike.
“At the same time, occupancy is heading through 70 percent, but we are still encouraging last-minute holidaymakers to jump onto booking sites now.
Mr Warn said the booking window continues to remain shorter as holidaymakers consciously consider their options.
“Here in our holiday playground, you have the freedom to go with the flow and pick your pace. Leap into action-packed adventures at thrilling attractions or slow right down and reconnect with nature in Heritage-listed rainforest,” said Mr Warn.
“Latest visitor figures show a steady increase in numbers to 12.6 million total visitors including record domestic visitors which highlights the Gold Coast’s allure as a sought-after destination whether travel be for leisure, business, education or visiting friends and relatives.
“We are one of the most connected destinations in Queensland right now through two airport gateways and let’s not forget the return of China Southern Airlines and China Eastern Airlines just in time for the Lunar New Year thanks to our partnerships through the Attracting Aviation Investment Fund.
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“The Gold Coast is the second most sought after Australian destination for Chinese travellers behind Sydney, so that tells us we have a huge advantage to capitalise on now that the connectivity has been established.”
As the Gold Coast readies itself for the radiant embrace of summer, it extends a warm invitation to travellers seeking a tapestry of experiences.
Headline events set to descend across the city over coming months include Sneakers Unboxed: Studio to Street, Australian Volleyball Schools Cup, The Star Gold Coast Magic Millions Carnival, the Australian Academy of Cinema and Television Arts Awards and the Gold Coast Open.
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