Marriott Melbourne hotels thrive during Formula 1 Grand Prix
Exponential growth in attendance at Melbourne's premier sporting events drives demand and rates
Marriott International continues its successful partnership with the Formula 1 Rolex Australian Grand Prix, marking its fifth consecutive year as the preferred hotel partner for the prestigious event.
With Melbourne’s international sporting calendar witnessing exponential growth, Marriott reports robust demand and elevated rates across its ten properties in the city.
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The Formula 1 Rolex Australian Grand Prix, from March 22 to 24, 2024, promises to be a high-octane spectacle, drawing enthusiasts from around the globe. Building on the success of Melbourne’s earlier international sporting extravaganza, the Australian Open in January, the Formula 1 event is anticipated to showcase the fastest and most technically advanced motorsport race globally.
Sean Hunt, Area Vice President for Australia, New Zealand, and the Pacific at Marriott International said, “The partnership between Marriott Bonvoy and the Australian Grand Prix Corporation has once again bolstered our revenue as we lead into the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024 event.
Occupancy across our Melbourne properties is sitting at around 91 percent for the March 22 to 24 period and our average daily room rates are pacing 4 percent ahead of the 2023 event. International room nights make up 46 percent, and domestic room nights 54 percent, citing the strong international drive of the world’s fastest motorsport event.”
Hunt highlighted the stellar performance of Marriott’s newest Melbourne properties, Le Meridien Melbourne and The Ritz-Carlton Melbourne, both contributing to buoyant results. The premium and luxury categories are particularly thriving, with occupancy rates reaching 85 percent and 94 percent over the race weekend, respectively.
Melbourne stands as Marriott International’s flagship destination for growth in the Australia, New Zealand, and Pacific region, boasting ten hotels, including recent additions like Courtyard by Marriott Flagstaff Gardens, AC Hotel Melbourne Southbank, Le Meridien Melbourne, and The Ritz-Carlton Melbourne. With over 2200 keys, Marriott’s room stock in Melbourne continues to meet escalating demand.
Sean Hunt emphasised the upward trajectory of hotel occupancy levels, fueled by the resurgence of international travel. He noted that Marriott Bonvoy, the company’s acclaimed travel program, has played a pivotal role, with 50 percent of lead bookings for the Formula 1 race weekend originating from Bonvoy members.
Marriott Bonvoy’s partnership with the Formula 1 Australian Rolex Grand Prix 2024 promises exclusive luxury experiences for Bonvoy Members, VIPs, and guests. Attendees can look forward to personalised access to premium Race Day viewing, the Paddock Club, Pit Lane, Pit Lane walk, and the invitation-only Glamour on the Grid event, providing an unparalleled behind-the-scenes glimpse of the world’s most technically advanced motorsport event.
In addition to the Formula 1 Rolex Australian Grand Prix, Marriott International collaborates with various leading events across Australia, including multi-year partnerships with Tennis Australia, W Hotels and the Sydney Gay and Lesbian Mardi Gras, Melbourne Fashion Festival, Taste Port Douglas, and Diner en Blanc.
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