Coldplay concerts at Accor Stadium boost hotel room bookings
Booking demand across Accor’s Sydney hotels has risen by 18 percent (10.7 occupancy points) over the concert dates
As Sydney prepares to host Coldplay’s highly anticipated Music of the Spheres Tour concerts at Accor Stadium next week, hotels across Greater Sydney are experiencing a surge in bookings, reports Accor – Australia’s largest hotel operator.
Booking demand across Accor’s Sydney hotels has risen by 18 percent (10.7 occupancy points) over the concert dates, when compared to the same period last year. Accor Stadium, renowned for its state-of-the-art facilities and capacity for large-scale events, will serve as the ultimate destination for Coldplay fans.
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Over the four concerts taking place at Accor Stadium between November 6 to 10, Coldplay’s Music of the Spheres Tour is set to captivate an audience of more than 300,000 fans and recently made history as the highest-grossing rock tour ever.
It became the first rock tour – and only the second tour after Taylor Swift’s The Eras Tour – to surpass $1 billion in revenue. Accor data reveals that fans are booking further in advance to secure their preferred accommodation.
On average, bookings were made 90 days in advance, marking a 140 percent increase from the previous year. Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said: “It’s clear that fans are not only eager to travel for their favourite artists, but they’re also planning well in advance.
“While events like these are non-discretionary leisure experiences for many, we’re finding that fans are willing to invest more to make the most of the occasion and create a once-in-a-lifetime experience.
“This highlights the vital role major events play in driving tourism and stimulating economic activity.
“Our hotel teams are ready to welcome fans and will go above and beyond to deliver the highest level of service, ensuring an incredible concert experience. We want each guest to feel that they’re part of something truly special.”
Similar to Sydney, Accor’s hotels in Melbourne and Auckland have experienced a significant increase in bookings over Coldplay’s concert dates. Accor’s Melbourne hotels are currently holding 5 percent more bookings (+2.9 occupancy points) over Coldplay’s concert dates, with Auckland seeing an increase of more than 14 percent (+9.2 occupancy points), when compared to the previous year.
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