Inside the evolution of Lake Mac Holiday Parks
Coordinator Garry Ellem discusses how inclusion and accessibility are key to Lake Mac Holiday Parks' enduring success
A conversation with Garry Ellem, Coordinator of Lake Mac Holiday Parks, offers an exclusive look behind the scenes of its five parks. From cosy cabins to spacious caravan sites and picturesque camping spots, these parks provide essential amenities in breathtaking locations across the Lake Macquarie region.
Join us as Garry shares insights into what makes these parks a go-to destination for nature lovers and holidaymakers alike.
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Gary, where does your passion for the holiday park industry come from?
I’ve been managing tourist businesses since 2002 and still love the industry. I work in a space where people come to enjoy themselves, making for generally happy customers.
I thrive on the opportunity to help improve the facilities and experiences available in the parks, allowing more people to enjoy them now and for years to come. It benefits everyone — guests enjoy better parks, local businesses thrive with increased tourism, and we see positive growth.
Tell us about Lake Mac Holiday Parks’ evolution since the 1960s.
From small tents and caravans to today’s luxury motorhomes and spacious cabins with modern amenities, the parks have adapted to changing needs. The evolution doesn’t stop there, historically our guests would stay for a long annual holiday, but we’ve seen a shift in the trend for mini breaks.
- Garry Ellem
Since 2017, Lake Mac Holiday Parks is focused on inclusion and improved developments. What inspired this pivot?
In 2017, I saw my grandmother struggle with accessibility at a cabin. This was a turning point, leading us to prioritise inclusive development. From minor adjustments to major redesigns, we aim to make our parks accessible to everyone, integrating inclusive features into all our projects.
How would you describe your leadership style?
In a word, inclusive.
The transformation of Lake Mac Holiday Parks is a team effort, driven by passionate teams committed to continual improvement. That essence of striving for more is now just part of our group’s DNA especially our focus on inclusion and accessibility.
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Congratulations on Sails Holiday Park being a finalist for Organisational Diversity and Inclusion at the 2024 Local Government Professionals Excellence Awards.
We are proud of Sails Holiday Park, achieving the goal of inclusive tourism, and ensuring access for all. With funding from the Regional Tourism Activation Fund, we completed several projects: inclusive cabins and tents, accessible amenities, a recreational room, new footpaths, and much more. We continue to improve with new developments like ensuite sites and better office access.
Wangi Point Holiday Park recently achieved a Gold Listing for consistently exceeding guest expectations. What led to this accolade?
Park managers Matt and Jo are dedicated to providing the best experience. Their friendliness and helpfulness shine through in customer feedback. Despite fewer developments, their commitment to excellent service earned this recognition.
The economic impact of Lake Macquarie Holiday Parks is impressive, with $82.5 million injected into the local economy and over 650 jobs supported in 2023. What contributed to this?
Recent redevelopments, including new accommodations and tourist sites, have driven growth. Expanding our options, like the new safari tents at Sails and accessible tents at Swansea, has also boosted tourism and economic impact.
The parks recorded almost 300,000 visitor nights in 2023. What strategies attract and retain so many visitors?
High return clientele rates are bolstered by holiday activity programs for kids. We also expand our reach through caravan and camping shows, spreading awareness and attracting new visitors.
What features of your bespoke cabins enhance the overall experience for guests?
Our cabins include features like large outdoor areas, automatic doors, adjustable kitchen counters, spacious layouts, and modern amenities. These enhancements cater to all guests, ensuring a comfortable and accessible stay.
How have guests responded to the new accessible cabins?
Feedback has been extremely positive. Guests appreciate the ease of access and the thoughtful design features. Many who hadn’t been able to holiday for years can now enjoy our parks.
What are your long-term plans for accessibility and inclusivity at Lake Mac Holiday Parks?
Our vision is to make inclusive tourism mainstream. We aim to increase accessible accommodations from 15 percent to equal levels, upgrade amenities, and introduce new features like a sensory room. Continued improvements include more accessible accommodation, playground equipment, and better website functionality.
What future innovations or upgrades can visitors expect?
Plans include pool replacements, playground upgrades, new accommodations, and expanded solar and EV charging points. We continually enhance facilities to provide the best experience.
How do you see the role of holiday parks evolving?
Holiday parks are investing in experiences and high-quality facilities, offering a special environment where guests can enjoy open spaces and make connections. The industry is booming, and parks provide a nostalgic, community-focused alternative to resorts and motels.
This article featured in our
Caravan Industry Spotlight HERE
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