in fn
Thursday, May 25, 2017
Samsung Website Header Banner
Hirum Next Gen Website Title 728×90

Tag Archives: hotel marketing

Social media success for your hotel

Your digital marketing requires more of your undivided attention each day, and to get it right for your hotel is a constant struggle if you don’t have a dedicated team to create and roll out amazing campaigns; and let us not forget the budget required to create these amazing campaigns. Now more than ever, the social media networks are a …

Read More »

A guide to cross channel marketing

Cross channel marketing. Those three words strike fear into the hearts of many accommodation providers. But it doesn’t have to be like that. Cross channel marketing isn’t as complicated as it sounds. Once you’ve got your head around the concept, it’s just a matter of harnessing the opportunities cross channel marketing provides to increase your customer base and loyalty to …

Read More »

2017 tech trends for hoteliers

As the world evolves technologically so does the hotel industry, and failure to keep up with the latest tech trends can leave your hotel stuck somewhere in the last decade, missing out on new business from tech-savvy consumers. Many tech trends have already taken over in the hotel business, but some newer technologies that are beginning to show themselves are …

Read More »

Corporate travel industry must adapt to modern sharing economy

The ‘sharing’ economy is likely to affect corporate travel agencies unless they can prepare themselves to leverage the disruption to their advantage, according to business development director at ANZ, Murray Warner. “Just as Uber disrupted the taxi business, the corporate travel industry is concerned about how the sharing economy might affect their business models. Traditionally, many businesses have relied on …

Read More »

How to remove friction from your guest’s hotel booking experience

Customer friction is one of many barriers that may prevent a traveller from completing their booking, but the good news is, it’s one of the easiest to solve. Customer friction is usually caused by a problem, or multiple small problems, that adversely affects the guest experience, causing the guest to abandon a booking or leave a negative review. Arising in …

Read More »

Chinese tourists create high demand for Australian hoteliers

Australia has created an enticing formula to entice more Chinese tourists by adding more flights, offering 10-year visas and promoting a better exchange rate, however some Australian hoteliers feel there aren’t enough hotel rooms in the country to keep pace with demand from China and other large international markets. Chinese tourism to Australia is at a record high, with more …

Read More »

Hotel marketing: 9 things that work

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralysed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. …

Read More »

Hotel Indigo Melbourne Docklands announced for 2019

Intercontinental has signed a management agreement with family-run developer Salta Properties to open a 170-room Hotel Indigo in its new building in Docklands, the first bespoke Indigo brand hotel to open in Melbourne. The Indigo Hotel, to be included in a 26-level apartment building at 699 La Trobe Street, will be Intercontinental’s second offering of the brand in Australia and …

Read More »

Stay and Walk Sydney’s historic Tank Stream

Sydney’s newest international hotel, The Tank Stream, is offering visitors to Sydney an opportunity to combine contemporary comfort with accommodation – with a stay that includes a historical discovery tour. The tour traces the path of the city’s original life-source, the Tank Stream. When the First Fleet arrived in 1788, it was meant to have established the colony at Botany …

Read More »

Pullman & ibis Brisbane Airport on track for 1 October 2017 opening

Lord mayor of Brisbane, Graham Quirk officially toured the grounds of Pullman and ibis Brisbane Airport and said the 5 and 3.5-star hotels will give a significant boost to the local economy as well as act as a premier gateway to further exploration in the Sunshine State. Construction of Pullman and ibis Brisbane Airport and the adjoining 300-seat conference centre …

Read More »