Tag Archives: hotel marketing

To discover more about virtual technology and the ways hotels can, and are, using it to improve their business results, SiteMinder’s Dean Elphick spoke to Marc Charette of Work Pics.

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat.

While mothers get a lot of the credit for imparting life lessons, it’s time for fathers to be acknowledged for their own wise insights.

Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers. Having or creating a function space at your hotel allows you to cater for a whole range of different purposes and visitors, which will usually translate into extra bookings in the hotel itself. This means you’re …

It’s common knowledge that hotels are at a disadvantage if they aren’t engaging online travel agents to boost their distribution and sell rooms.

Your digital marketing requires more of your undivided attention each day, and to get it right for your hotel is a constant struggle if you don’t have a dedicated team to create and roll out amazing campaigns; and let us not forget the budget required to create these amazing campaigns. Now more than ever, the social media networks are a …

Cross channel marketing. Those three words strike fear into the hearts of many accommodation providers. But it doesn’t have to be like that. Cross channel marketing isn’t as complicated as it sounds. Once you’ve got your head around the concept, it’s just a matter of harnessing the opportunities cross channel marketing provides to increase your customer base and loyalty to …

As the world evolves technologically so does the hotel industry, and failure to keep up with the latest tech trends can leave your hotel stuck somewhere in the last decade, missing out on new business from tech-savvy consumers. Many tech trends have already taken over in the hotel business, but some newer technologies that are beginning to show themselves are …

The ‘sharing’ economy is likely to affect corporate travel agencies unless they can prepare themselves to leverage the disruption to their advantage, according to business development director at ANZ, Murray Warner. “Just as Uber disrupted the taxi business, the corporate travel industry is concerned about how the sharing economy might affect their business models. Traditionally, many businesses have relied on …

Customer friction is one of many barriers that may prevent a traveller from completing their booking, but the good news is, it’s one of the easiest to solve. Customer friction is usually caused by a problem, or multiple small problems, that adversely affects the guest experience, causing the guest to abandon a booking or leave a negative review. Arising in …