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Thursday, April 27, 2017
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Tag Archives: hotel marketing

Pullman & ibis Brisbane Airport on track for 1 October 2017 opening

Lord mayor of Brisbane, Graham Quirk officially toured the grounds of Pullman and ibis Brisbane Airport and said the 5 and 3.5-star hotels will give a significant boost to the local economy as well as act as a premier gateway to further exploration in the Sunshine State. Construction of Pullman and ibis Brisbane Airport and the adjoining 300-seat conference centre …

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5 step tourism marketing system

As a tourism and marketing professional, you must clearly communicate that you can be trusted and that you are an expert in your field. This is the best way to create an enduring sustainable competitive advantage online. When it comes to tourism marketing, many of us are suffering from information and technology overwhelm.  And some of us just cannot afford in the …

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Kid campaign to launch at Oaks Oasis Resort, Sunshine Coast

Recently rated by travellers in Holidays with Kids 2016 ‘Top 10 Best Family Resorts’ awards, Oaks Oasis Resort offers a spectacular line-up of kid-friendly facilities for the youngest of guests right through to tweens and teens. Known as one of Australia’s top resorts for families, Oaks Oasis Resort on Queensland’s sparkling Sunshine Coast is set to become even more of …

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Welcoming the World has put the Sunshine Coast on the events map

The Sunshine Coast’s “best ever year” for major events has wrapped up with the successful staging of Wanderlust. Sunshine Coast Council’s Tourism, Sport and Major Events Portfolio Councillor Jason OPray said that 2016 had been an unprecedented year for major events, with the region hosting 60 major and regional events. “It’s been an amazing year for the Coast in terms …

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One task every GM should do right now to increase group sales revenues

With group demand growth having levelled off or declined in most hotel markets, general managers and directors of sales are looking for ways to capture more of the market share of the business that is still out there. As I have explored many of my previous articles, the hotel sales environment has changed dramatically in recent years, yet hotel sales …

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How to ask for EVERYTHING you need to achieve your hotel’s budget goals

Hoteliers usually only think dollar amounts when working on their budget. How much will this marketing technology cost? How much should we dedicate to advertising spend? How much will our hotel website design cost? But, here’s the surprise: you are not restricted to only asking for marketing funds during budget time! If you need more marketing staff or outsourced vendors to help you achieve your …

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How guests can amplify your hotel marketing budget

There is no one we trust more than a friend or family member. According to Nielsen Media, 83% of people say they trust recommendations from family and friends over all other forms of marketing. This is the modern anti-advertising dynamic that has enabled TripAdvisor to grow into a global powerhouse; making past guest reviews critical to your property’s success. And …

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How to manage your rates over a key event

What if there were two Grand Finals happening this weekend: rates are high but the city is not full and it is Wednesday….  What should you do?  Hold or drop? First, ask yourself a few questions then do a little research: What is my financial goal over said event? Am I aiming for a revenue target or am I aiming …

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AccorHotels and LinkedIn team up on app

All AccorHotels guests will be encouraged to use Business Check powered by LinkedIn, following the new partnerships. The mobile app allows travellers to identify people in their professional network who are based in the city they are in and suggests relevant profiles to connect with, enabling professionals to stay connected on the move. Romain Roulleau, senior vice president for e-commerce & …

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The pros and cons of building an app for your hotel

Modern travellers expect your hotel to be mobile-friendly. After all, they use their devices during all phases of the travel, from dreaming, to planning, to booking, to experiencing and finally… to sharing. So, you need to be there every step of the way. Hotels must embrace the mobile guest. They are not just the future for hotels but the “here …

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