Tag Archives: hotel marketing

Revenue from group business can make or break your hotel’s annual performance. So, why does your hotel marketing team spend the majority of their efforts on marketing mostly to leisure travellers, while your sales team is left to generate their own leads?

Cut out all unnecessary fields, steps, content, graphics, and clutter that stand in the way of streamlined mobile bookings.

From researching extensively for keywords, to monitoring which terms convert into traffic or bookings, to making adjustments depending on the season, weather, destination, special events…. It’s a lengthy and thorough process that requires more time than most hoteliers realise.

Want to hold the top spot on Google for everyone searching an accommodation in your area?

Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by being within a 15 minute radius from the doorstep.

Unfortunately for hotel marketers, our industry is drowning in metrics.

Hotel marketers face endless daily distractions. As a hotel marketer, it’s fairly easy to lose focus.

An old school sales technique that today is considered somewhat exploitative and sleazy may in fact help you shed some light on how to improve your loyalty program.

Expedia, Priceline and all the others simply can’t keep up on every hotel’s policies and can’t compete for searches for information on pet policies, cancellation policies, etc. Use this to your advantage and get more people to land on this page, while gaining an edge on the OTAs in the process.

Hotel marketers are sharpening their pencils for battle. Just as winter (and a terrifying army of the dead) descends on Westeros in Game of Thrones, budget season is looming in the real world and hotel marketers all across the kingdom are arming themselves for battle. To help hoteliers prepare, we turn to the lessons, themes and quotes we’ve learned while watching …