Saturday, October 21, 2017

Tag Archives: hotel marketing

One way hotel marketers can be sales heroes

Revenue from group business can make or break your hotel’s annual performance. So, why does your hotel marketing team spend the majority of their efforts on marketing mostly to leisure travellers, while your sales team is left to generate their own leads?

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Seven expert tweaks for your hotel’s PPC

From researching extensively for keywords, to monitoring which terms convert into traffic or bookings, to making adjustments depending on the season, weather, destination, special events…. It’s a lengthy and thorough process that requires more time than most hoteliers realise.

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A new take on going local

Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by being within a 15 minute radius from the doorstep.

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The secret weapon page on your hotel website

Expedia, Priceline and all the others simply can’t keep up on every hotel’s policies and can’t compete for searches for information on pet policies, cancellation policies, etc. Use this to your advantage and get more people to land on this page, while gaining an edge on the OTAs in the process.

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Budgets are coming: 7 lessons from Game of Thrones

Hotel marketers are sharpening their pencils for battle. Just as winter (and a terrifying army of the dead) descends on Westeros in Game of Thrones, budget season is looming in the real world and hotel marketers all across the kingdom are arming themselves for battle. To help hoteliers prepare, we turn to the lessons, themes and quotes we’ve learned while watching …

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