marketing
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Industry
Top tips for smoothing the booking experience
Nothing kills a potential booking faster than hidden costs, while too many options upfront can cause decision paralysis.
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Industry
NoVacancy an industry show stopper
Australia's premier accom business expo has smashed attendance targets, with more than 3,300 people flocking to Sydney's International Convention Centre…
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Industry
Why accom needs to dial up smartphone marketing
It’s vital for accom marketers to shift their outdated thinking on smartphones, says online bookings giant Expedia.
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Industry
Ten ways to target travellers with Facebook ads
With an active user base of more than 1.55 billion people, Facebook has become a major player in the online…
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Industry
Five ways to drive direct bookings and reduce OTA dependency
Every accommodation provider is bound to be aware of the industry’s eternal battle: direct bookings versus OTA. While it doesn’t take…
Read More Airbnb failing customers, says EU
Airbnb has until September to end practices deemed in breach of European law - including applying extra fees to pricing…
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Industry
The Ten Commandments of email marketing
Smart hotel marketers prioritise keeping up to date on email marketing best practices in order to continually improve their programs…
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Industry
Why accom marketing is so hard – and what to do about it
Hotel marketing is getting more and more complicated, and it's unlikely that the trend will revert any time soon, so…
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Industry
How your on-hold message may be letting you down
Marketing in the hotel industry has advanced rapidly, yet at most hotels and brands, the message on hold scripting is…
Read More Are these the most expensive management rights in Australia?
Associated real estate, including reception, office and back-of-house facilities, are expected to attract offers in excess of the hefty multi-million…
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