marketing
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Developments
Booking.com prompts pricing fears with ‘genius’ policy
Booking.com is looking to expand its ‘genius rates’ across affiliates from December, prompting fears of rate leakage as travellers are…
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Developments
Hyatt bins miniatures in plastics-free push
Hyatt Hotels has joined IHG and Marriott in ditching single-use toiletries and moving to eliminate single-use plastics throughout its properties.
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Developments
The power shift making accom rethink its focus
There’s a quiet revolution happening in accom - the rise of the female traveller.
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Industry
Influencer marketing: The big questions answered
Audience questions raised at a recent Texas Travel Ideafest talk by Frederic Gonzalo make for a fascinating Q&A about influencer…
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Industry
How to market effectively on Instagram
With its core focus on sharing visually engaging photography, Instagram is one of the ideal places for hotels and resorts…
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Industry
Hoteliers vs Muggles?
The hospitality jargon on your website might be penalising your direct reservations
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Developments
New tags for Perth, Gold Coast in push to attract internationals
Perth and the Gold Coast will be reclassified regional cities, not major ones, as they look to cash in on…
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Industry
Why a marketing agency can’t guarantee bookings
I wish to debunk some myths and tell some home truths about working with a marketing agency.
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Developments
Will TripAdvisor’s ‘book direct’ ploy change the game?
TripAdvisor has launched a ‘book direct’ button within its Sponsored Placements platform which it claims will boost profits for accommodation…
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Industry
Australian island among Lonely Planet’s top destinations for 2020
An idyllic New South Wales getaway has been ranked the world’s fifth best region to visit by Lonely Planet.
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