marketing
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Industry
Choice hands over whole hotel in ultimate giveaway
Choice Hotels Asia-Pac has taken guest giveaways to a whole new level by offering an entire hotel to one lucky…
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Developments
Australia attracts lion’s share of world’s biggest tourism spenders
Australia is the most favoured destination globally for cashed-up international tourists, according to our national tourism body.
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Developments
Supermodel grounded in tropical tourism wellness drive
Wellness is the hook for a new Tropical North Queensland marketing push which features supermodel Samantha Harris inviting stressed city…
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Developments
OTAs using “brutal” new tactics to drive down room rates
Expedia and Booking.com are forcing price discounts on Australian accommodation operators in an aggressive new push condemned by industry leaders…
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Industry
Tapping into the bottled water revolution
Australians buy $700 million of bottled water annually - despite the fact that it flows freely from every household tap.
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Events
Interest “massively there” for major events showcase
Hospitality leaders from throughout Asia-Pacific met in Melbourne this week for a convention designed to showcase the region’s best event…
Read More Tourism body denies Expedia negligence claims
A Queensland tourism authority has hit back at claims of incompetence over its partnering of US OTA giants on regional…
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Industry
Marketing for the ages: How to attract intergenerational guests
What happens when a hotel marketer wants to attract guests from across age groups?
Read More Airbnb hotel listings see explosive global growth
Airbnb has seen a 152 percent rise in boutique hotel, B&B, resort and hostel listings in the year since it…
Read MoreLandmark UK ruling ends misleading OTA practices
The UK’s Competition and Markets Authority has moved against six key booking agencies to end pressure selling, hidden charges, misleading…
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