Saturday, August 18, 2018

Tag Archives: marketing

Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat.

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Boosting revenue from your hotel’s meetings & events

Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers. Having or creating a function space at your hotel allows you to cater for a whole range of different purposes and visitors, which will usually translate into extra bookings in the hotel itself. This means you’re …

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Best practice for the era of electronic inquiries

As anyone who has worked in the profession of hotel sales and catering sales for 10 or more years knows, the skill-set required to be a top performer is quite different these days. Today's sales superstars still have to have exceptional 'people skills', which today is more formally referred to as emotional intelligence.

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EXCLUSIVE: Sarah McCully talks shifting development at Choice Hotels

The former general manager of Star Ratings and BIG4 alumnus spoke with accomnews about her brand-new role at Choice Hotels Asia-Pac, one of Australia’s largest hotel franchise groups. “Coming from BIG4, I believe that I have a foundation of knowledge on why people buy into a franchise as well as an understanding of what makes a franchise model successful,” she …

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Staybridge Suites launches new and ‘hugely different’ brand campaign

InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has announced the launch of the newest Staybridge Suites brand campaign, Hugely Different. Through the brand’s most extensive use of video assets to date, the multi-channel advertising campaign aims to show guests that Staybridge Suites is a different kind of hotel for a different kind of traveller. Though digital videos and radio …

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