marketing
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Industry
Kendrick pitch perfect in Hilton’s new booking drive
Hilton has launched its Australian debut of an Anna Kendrick-led ad campaign focused on addressing consumer frustrations and driving direct…
Read More Selfie seekers urged to avoid Victoria’s latest tourism attraction
A lake in Melbourne’s Westgate Park has become the ultimate selfie backdrop after turning bright pink - but its blushing…
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Industry
The art of making your accom likeable online
A vital and powerful psychological trigger is likeability. The more likeable and relatable your accommodation comes off, the more profitable…
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Developments
Can good AI transform the guest experience?
As travel becomes increasingly mobile-centric, accom properties have begun utilising mobile apps to drive loyalty and guest engagement. In reality,…
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Industry
Will Google’s quiet launch change everything?
Google has launched a full destination search site for hotel listings in a move that could seriously shake up online…
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Developments
Accom celebrates as Expedia caves on rate parity
In a stunning about-turn, online travel agent Expedia is dropping rate parity demands and allowing its Australian partner properties to…
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Industry
Why you should go OTT with in-room entertainment
There’s no point trying to impress today’s travellers with gadgetry. Most already carry around the tech equivalent of a Swiss…
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Industry
Still selling rooms? Here’s how to start selling an experience
One of the most frequently uttered accommodation marketing catchphrases of recent years has been 'selling experiences', but while many marketers…
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Management
Want more direct bookings? Avoid the ten-second trap
According to research by the Nielsen Norman Group, you have about ten seconds to convince a visitor to stay on your…
Read More Industry pushes Coalition for parity ban pledge
Leading accom bodies have challenged the Coalition to match Labor's pledge to end rate parity.
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