Schwartz Family Company’s historic deal with Trilogy Hotels
Game-changing hotel management news: Trilogy Hotels secures first major deal to take over the management of Mercure Sydney, Ibis Sydney World Square, Mercure Canberra and Fairmont Resort Blue Mountains
Trilogy Hotels has announced a significant deal with the Schwartz Family Company. It’s the first of its kind in Australia and will see the Trilogy team manage operations for more than 1000 rooms across four hotels in NSW and the ACT.
Hotels included in the deal are Mercure Sydney, Ibis Sydney World Square, Mercure Canberra and Fairmont Resort Blue Mountains. With this deal, Trilogy Hotels and Schwartz Family Company are pioneering the adoption of the independent hotel management model for investment-grade hotels in Australia.
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This is the first deal announced for Trilogy Hotels since the December 2023 launch of the business. The venture was conceived by three of Australia’s top hospitality innovators, Scott Boyes, Grant Alchin and Tony Ryan.
Trilogy Hotels provides hotel owners and hotel brands with an operating platform for investment-grade assets where hotel operations are managed independently by Trilogy’s experienced team. Hotel brands may, under a franchise agreement, provide strong globally established branding, distribution, and loyalty programs. Trilogy manages the hotel operations and drives the operational and profit performance on behalf of an owner. The company also provides access to operational systems, training, and team development.
Schwartz Family Company is the largest privately owned hotel group in Australia with more than 4000 rooms across 14 hotels. The wider investment portfolio also includes Sydney Brewery, the Hunter Valley Conference & Events Centre and Blue Sky Airlines.
Dr Jerry Schwartz took over the family business from his parents, Dr Bela and Eve Schwartz, and he continues their vision to unlock the potential of each property in their portfolio. As a passionate advocate for the guest experience, he goes above and beyond to deliver exceptional experiences in unconventional ways.
CEO of Trilogy Hotels, Scott Boyes, has worked with Dr Jerry Schwartz and his family for many years and believes this deal marks a turning point for the hotel industry in Australia.
“It’s an incredible moment for Trilogy Hotels. This long-term agreement is a true meeting of the minds. We each share a passion for the hotel industry and understand what hospitality can achieve when everyone is playing to their strengths,” says Boyes.
Trilogy’s name takes its inspiration from its three key stakeholders: owner, guest and team. Operating under independent management allows hotel owners and operators to make agile decisions through a local lens. As a result, hotel owners feel connected to their investment and can take on an entrepreneurial approach.
“This will give us the best of both worlds – greater flexibility in terms of managing the four hotels, complemented by a franchise agreement with Accor to plug into their global distribution systems,” says Schwartz.
“I have known and worked closely with Scott Boyes and his colleagues at Trilogy Hotels for over two decades and they bring an outstanding level of experience, professionalism, and understanding of owners’ needs.”
“Each of the four hotels that we’ve signed to Trilogy Hotels is different in location, style, markets, and operation, and therefore I will look forward to Trilogy Hotels designing individual strategies to maximise the potential and returns for the assets.”
According to Grant Alchin, COO of Trilogy Hotels, each hotel is a significant asset in its own right, that has much to gain through independent hotel management.
“Jerry is someone who can see the true potential of a property, and he’s not afraid to try new ways of exceeding the expectations of his guests. From installing mini-train rides or ice-skating rinks to attract families, he has shown time and again that he is blazing a new path for hospitality in Australia. We’re excited and proud to be part of this journey with him,” says Alchin.
Executive Chair of Trilogy Hotels, Tony Ryan shared, “Trilogy is excited to welcome and support each of the four existing General Managers, their teams and guests. Our delivery of exceptional outcomes for Schwartz Family Company will be a catalyst for our business growth in Australia and New Zealand.”
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